Director of Food and Beverage M/F/X

Nestled on the Gulf of Thailand’s captivating coastline, SO Sofitel Hua Hin stands as Hua Hin’s most distinctive 5-star hotel in Cha-Am, north to Hua Hin, just a short 2.5-hour drive from Bangkok, this luxury beachfront resort offers chic design with 100 rooms and 8 villas, including private pool villas.

A luxury private beachfront experience in Hua Hin defines the experience, with soft sand underfoot, tranquil shoreline walks, and the calming sound of waves creating a sense of effortless escape. Playful artwork, contemporary architecture, exclusive accommodations, exceptional dining, and a curated selection of activities complete a refined seaside destination for couples and families.

We are seeking an accomplished and commercially drivenDirector of Food & Beverage to lead and elevate the dining experiences across our lifestyle, wellness, and family-focused resort. 

Reporting directly to theGeneral Manager and serving as a key member of the Executive Committee, responsible for the strategic direction, operational excellence, financial performance, and guest satisfaction of all Food & Beverage operations, including restaurants, bars, banquets, events, and in-room dining.

This role is ideal for a visionary hospitality leader who combines strong business acumen with a passion for creating exceptional guest experiences and developing high-performing teams.

Key Responsibilities

• Lead all Food & Beverage operations across the resort.
• Drive revenue growth, profitability, and achievement of departmental goals.
• Develop innovative dining concepts and experiences aligned with the resort's lifestyle, wellness, and family positioning.
• Ensure exceptional service standards, guest satisfaction, and brand consistency.
• Partner with the Executive Chef to deliver compelling culinary and beverage offerings.
• Oversee food, beverage, labor, and operating costs while maximizing efficiency and performance.
• Lead, coach, and inspire a diverse team through the Executive Chef, Restaurant Managers, and Banquet Manager.
• Collaborate with Sales, Marketing, and Operations to grow banquet, event, and destination dining revenues.
• Champion health, safety, sustainability, and quality standards across all outlets.

• Minimum 10 years of progressive Food & Beverage leadership experience within luxury hotels or resorts.
• Proven success managing multiple restaurants, bars, and banquet operations.
• Strong commercial mindset with demonstrated experience driving revenue and profitability.
• Inspirational leadership style with a passion for team development and guest engagement.
• Experience within lifestyle, wellness, luxury, or family resort environments is highly preferred.
• Excellent communication and stakeholder management skills.