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Director, Market Narratives

Best Buy
  • 🇺🇸 United States
  • Hybrid
  • Manager or above
  • 1 day ago
  • 145,400 – 257,450
  • AI
1 day ago
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Job Description

The Director, Market Narratives leads the strategic storytelling, positioning, and messaging for Best Buy Ads, defining how the business communicates its value, solutions, and differentiation to clients, partners, and internal stakeholders. As a key partner to commercial and executive leaders, this role develops the narratives, presentations, and thought leadership that drive seller effectiveness, client engagement, revenue growth, and market differentiation. 

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in New York, NY You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process. 

What you’ll do: 

  • Own and evolve the overall narrative, positioning, and messaging strategy for Best Buy Ads. 
  • Develop audience-specific value propositions and sales narratives for brands, agencies, shoppers, and strategic advertiser segments. 
  • Create compelling customer stories, commercialization materials, and thought leadership that support revenue growth and client engagement. 
  • Translate market, consumer, product, and business insights into clear, impactful storytelling and communications. 
  • Drive messaging consistency by establishing narrative standards and partnering across Sales, Client Solutions, Product Marketing, Partnerships, and executive leadership. 
  • Lead and develop a team focused on industry visibility, experiential marketing, Marketplace commercialization, and strategic communications while aligning resources to key growth priorities. 

Basic Qualifications 

  • 8+ years of experience in go-to-market strategy, product marketing, commercialization, client solutions, and/or communications. 
  • 5+ years experience in  Digital Advertising and/or AdTech 
  • 2+ years of experience leading and developing direct-report teams 
  • Skilled in using leading Artificial Intelligence (AI) and Large Language Model (LLM) platforms to efficiently develop marketing content, sales collateral, and customer-facing communications. 
  • Exceptional storytelling, executive communication, and presentation development skills. 
  • Proven ability to influence senior leaders and align cross-functional stakeholders. 
  • Strong strategic thinking, business acumen, and organizational leadership skills. 
  • Experience supporting revenue-generating organizations and developing customer-facing content preferred. 
What’s in it for you

We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:
  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to ourIncentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to ourBenefits Guide.

About us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.
  • Brand: Best Buy
  • Job Category: BBY Ads Group
  • Job Level: Director
  • Minimum Pay: 145,400.00
  • Maximum Pay: 257,450.00
  • Address Line 1: 530 5TH AVE STE 800
  • Search Categories: Best Buy Ads, Corporate
  • Zip: 10036-0125

Director, Market Narratives · Best Buy

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