Director, Arts Marketing

The Director, Arts Marketing, has two key priorities. The first is to be the San Francisco Travel liaison with the Arts community in San Francisco. The role is intended to work directly with the Arts community to better understand the needs and nuances of the sector related to marketing to overnight visitors. This position helps the community understand the tourism opportunities the city provides and the benefits of working together with San Francisco Travel to take advantage of these opportunities.

The second priority for the position is to be the Arts marketing expert within San Francisco Travel. This role is responsible to define the annual strategy, priorities and messaging (events, promotional campaigns) for the city’s Arts experiences that can be integrated into the overall messaging that San Francisco Travel develops in marketing the city as a great destination for overnight visitors. Key target markets include meeting planners (meetings and conventions), travel trade (tour operators), trade and consumer media, and leisure visitors around the world.

WHAT YOU'LL BE DOING

• Responsible to meet regularly with key Arts community constituents to understand the opportunities for using the Arts to market the city and to drive overnight visitors to the various Arts institutions within San Francisco
• Grants for the Arts, SF Arts Commission, major Arts partners of San Francisco Travel, Arts community PR roundtable
• Coalesce the Arts community annually around the key themes and events that provide the greatest opportunity to market the city to overnight visitors
• Overall positioning and messaging for the San Francisco Arts experience
• Themes, product and event messages that are timely and relevant to overnight visitors
• Summarize the above into an annual Arts marketing plan during the San Francisco Travel planning period that includes positioning; key messages, themes, events, programs and other priorities for the year; KPI’s for key programs; budget recommendations; and key points of integration for Marketing Communications, PR and Media Relations, Sales, Tourism, Partnerships and Public Policy departments within San Francisco Travel.
• Participate as a member of the management team for the San Francisco Travel global marketing division including weekly content meetings and quarterly budget meetings
• Provide timely input on product details and updates as necessary to the San Francisco Travel marketing communications and PR/media relations teams.
• Work with the Arts partners to help them better leverage the tourism industry and San Francisco Travel’s access to it via co-op marketing programs, trade shows, media events, FAM tours, and San Francisco Travel educational opportunities and networking events
• Timely management of key administrative responsibilities including processing the annual funding requests from Grants for the Arts, annual budgeting and ongoing budget management, timely processing and payment of invoices for programs and other expenses
• Other related duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

• Bachelor's degree in PR, advertising or marketing preferred
• 8+ years of experience in marketing at a Manager or Director level, preferably with a focus on or understanding of the Arts as a key experience

Personal Attributes

• Highly organized with strong attention to detail
• Discretion and ability to handle confidential information
• Professional demeanor with strong interpersonal skills
• Adaptable and able to manage multiple priorities simultaneously
• Proactive problem-solver with resourceful approach to challenges
• Collaborative team player with ability to work across departments

Skills and Abilities

• Demonstrated skills in project management and prioritization
• Strategic planning experience
• Creative thinker and problem solver with great energy and passion
• Outstanding written and verbal communication skills
• Ability to work independently with minimal oversight
• Strong organizational and project management skills
• Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
• Proficiency with Asana, Box, and other business applications a plus

Compensation

• Salary Range: $125,000-$155,000 base compensation annually
• Additional opportunity for annual incentive compensation based on performance and organizational result
• This role is funded by Grants for the Arts and is currently subject to renewal every 2 years

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Employees of San Francisco Travel are required to be in the office a minimum of 4 days per week per company policy, which is subject to change.
• Work week may occasionally exceed 37.5 hours.
• Must be available to periodically work evenings, weekends, and occasional holidays as needed

• Domestic and some international travel may be required
• Must be able to lift up to 30 pounds when supporting events or meeting set up

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• The work environment is an office open to the public with computers, telephones, and printers operating.