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Digital Operations - Digital Marketing Specialist
Mindlance
Location not stated
3 months ago
- AI
- CRM
- SEO
- SEM
- Workfront
- Veeva Vault
- Veeva
- Salesforce
- Jira
- Excel
- Tableau
- Copilot
- Adobe
3 months ago
Job Description:
| Job Title: | Omni-Channel Strategist |
| Location: | Princeton Pike, NJ 08648 or Giralda Farms, NJ 07940 | Hybrid/50% Onsite |
| Project Duration: | 12 Months (Possibility of Extension) |
(Assignment under Mindlance’s W2)
Location: 50% onsite in Princeton Pike (manager is open to Giralda Farms, NJ, but PPK is preferred)
Hours: Mon-Fri 8 AM – 5 PM
Role Overview:
- The Omni-Channel Strategist serves as a dedicated point-of-contact for a brand, their creative, digital and media agencies, ensuring seamless planning and execution of omni-channel campaigns/tactics aligned to the brand strategy.
- Direct and manage production budgets across a portfolio of brands or therapeutic areas, ensuring prudent allocation of resources aligned with strategic priorities.
- Lead comprehensive financial forecasting processes, including the development of accurate year-end projections to support annual brand planning cycles.
- Monitor budget utilization in real time, proactively identifying risks, efficiencies, and opportunities for optimization.
Key Responsibilities and Major Duties:
- Translates customer and journey insights into actionable omnichannel plan for brand execution, including understanding the content needs of key customers for channel plan development and optimization
- Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of media/digital programs based on insights and analytics
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital or AI initiatives
- Partner with the Brand, digital agencies, media partners and the CLIENT’S Production team to define project strategy, scope, timelines, and deliverables
- If needed, lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
- If needed, lead pull through digital tactics and media programs that drive business impact
- Monitor overall status and provide regular reporting on progress, challenges, and solutions of the Omnichannel plan including execution
- Demonstrated ability to track and manage annual digital programs
- Flex coverage across team on as-needed basis
- Partner with Capability Leads, Brand Teams, and Omnichannel Strategists to design and execute integrated campaign plans.
- Coordinate resource planning and scheduling to ensure alignment between strategic intent and executional capacity.
- Serve as a key liaison across matrix teams, fostering alignment, transparency, and shared accountability.
- Act as the primary project owner and advocate during MLR review meetings, facilitating real-time resolution of medical, legal, and regulatory considerations.
- Ensure that all marketing assets adhere to compliance standards, corporate policies, and industry regulations.
- Champion the integrity and traceability of derivative content throughout its lifecycle, from creation to final deployment.
- Oversee end-to-end project workflows, including timelines, deliverables, and production milestones.
- Conduct rigorous quality assurance (QA) reviews and spot checks across digital and print materials to ensure accuracy, consistency, and compliance.
- Ensure the timely deployment of tactical marketing initiatives, maintaining high standards of operational excellence.
- Cultivate and manage relationships with external agencies and production partners, ensuring high performance, cost-effectiveness, and adherence to timelines.
- Oversee vendor onboarding, performance evaluation, contract adherence, and invoicing processes.
- Facilitate seamless collaboration between internal stakeholders and external partners to optimize output quality and efficiency.
- Maintain oversight of asset management systems, ensuring compliance with organizational standards and effective tracking of content lifecycle activities.
- Leverage and optimize enterprise platforms such as Workfront, Veeva Vault, Veeva Promomats, Salesforce, Jira, and related tools to enhance workflow visibility and efficiency.
- Ensure proper documentation, version control, and accessibility of all marketing assets.
- Identify, design, and implement process improvements to increase efficiency, reduce cycle times, and enhance scalability.
- Support the adoption and enablement of AI-driven tools and automation technologies to improve content personalization and delivery speed.
- Contribute to the continuous evolution of operating models and best practices within the organization.
- Oversee inventory levels and distribution logistics for printed materials, ensuring readiness for product launches and campaign activations.
- Develop and maintain reporting mechanisms to track inventory usage, supply levels, and fulfillment needs.
Must-have Qualifications:
- Strategic Minded
- Proficient in reading, analyzing, and acting off of digital analytics
- General digital proficiency; an understanding of the current landscape so that strategies can be formulated to serve the brand’s strategic imperatives
Nice-to-have Qualifications:
- This is a digital role, so obviously Office (especially Excel) is mandatory, Analytics platforms including AA and Tableau for starters
- Experience with AI Tools/Copilot to support work productivity and optimization
- Advanced proficiency with enterprise marketing and project management platforms, including but not limited to:
- Adobe Workfront
- Veeva Promomats and Veeva Vault
- Salesforce
- Jira
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
Digital Operations - Digital Marketing Specialist · Mindlance