Digital Marketing Specialist – Eloqua

Career Developers Inc., a distinguished staffing and consulting firm, is proud to celebrate 30 years of service excellence. As a GSA Contract holder, we offer comprehensive staffing solutions for both commercial and government sectors nationwide. By selectively partnering with clients who share our values, we ensure productive collaborations that set us apart in the industry. Our dedication to candidates involves managing expectations with precision through business intelligence, thorough interview preparation, transparent communication, and exceptional feedback throughout the process.

We are committed to advancing your career and look forward to supporting your professional growth.

• Hands-on experience building and deploying email campaigns in a marketing automation platform like Eloqua integrated with a CRM. Eloqua experience is a must to be considered for this position.
• Bachelor's degree in Marketing, Communications, Digital Media, Web Design, or a related field
• 3–5+ years of hands-on digital marketing execution, ideally in-house or corporate
• Proficiency in an enterprise web CMS(Liferay or similar) and Google Analytics (GA4)
• Working knowledge of HTML and CSS, including cross-client email and mobile compatibility, is a must.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Acrobat Pro) or similar
• Understanding of web accessibility standards and cross-browser development best practices
• Portfolio of website and digital campaign work (required)

• Maintain and improve the Bank's public website for accuracy, accessibility, and user experience
• Build and deploy landing pages, forms, email campaigns, and other digital content
• Run, optimize, and troubleshoot integrated campaigns in Eloqua, Oracle CX Sales, and Liferay
• Act as the Liferay CMS subject matter expert, providing governance, training, and user support
• Track website and campaign performance, report results, and recommend improvements to open, click, and response rates
• Gather and refine content with Marketing, Member Business, and other internal teams
• Manage digital and technology vendors and track website budget spend
• Handle ad hoc design requests and research new tools to improve outreach

• Financial services or banking experience
• JavaScript familiarity
• Figma and UX/UI design experience
• WordPress and SEO experience
• Master's degree or related certifications