Digital Marketing Specialist

Job Summary

Designial is a B2B digital marketing agency seeking a HubSpot Certified Growth Marketing Specialist. This position requires prior experience working in a B2B digital marketing agency.

The specialist will be responsible for the execution and optimization of multi-channel campaigns to generate marketing and sales leads for the agency's services.

Key Responsibilities

• Design, build, and run multi-channel inbound marketing campaigns using the HubSpot platform.

• Manage marketing campaigns to generate a consistent flow of qualified leads for the agency.

• Manage the HubSpot platform (Marketing Hub, Sales Hub, CMS). Experience with Salesforce, Marketo, or AEM is (Preferred).

• Write copy for campaign assets, including emails, ad creative, landing pages, and sales presentations.

• Analyze campaign performance and optimize campaigns to improve key metrics (e.g., conversion rates, cost per lead).

• Develop and maintain dashboards to report on lead generation, pipeline contribution, and campaign performance.

Qualifications and Experience

• 4-6 years of hands-on experience in B2B marketing, demand generation, or growth marketing. (Required)

• A significant portion of this experience must be from working at a B2B digital marketing or HubSpot-partner agency. (Required)

• HubSpot Certification (e.g., Marketing Hub Software, Inbound Marketing). (Required)

• Additional certifications in Salesforce, Marketo, or AEM. (Preferred)

• Demonstrated experience managing projects autonomously.

• Experience with marketing data analysis and campaign optimization.

• Bachelor's degree in Marketing. (Required)

• An MBA or a Master's degree in marketing. (Preferred)

Job Types: Full-time, Permanent

Benefits:

• Work from home

Work Location: Remote