Digital Marketing Specialist

Position Responsibilities

· Serve as the primary administrator for HubSpot, managing marketing automation, workflows, forms, lead scoring, landing pages, and campaign execution to support lead generation and pipeline growth.

· Manage and optimize integrations between different marketing technologies, ensuring accurate lead capture, CRM synchronization, data integrity, reporting, and lifecycle management.

· Execute and optimize integrated digital marketing campaigns across email, social media, paid and organic search, SEO, content marketing, and digital advertising, driving measurable business results.

· Own and manage the company's social media strategy, with a focus on LinkedIn, including content planning, publishing, community engagement, paid campaigns, and performance optimization.

· Maintain and optimize the corporate website using WordPress and Elementor, including creating landing pages, updating content, improving user experience, and supporting SEO best practices.

· Design and develop compelling digital marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva, including graphics, emails, landing pages, advertisements, and promotional materials.

· Monitor, analyze, and report on campaign performance using HubSpot, Salesforce, Google Ecosystem, and social media analytics, providing actionable insights and recommendations to improve ROI.

· Support Account-Based Marketing (ABM), lead nurturing, audience segmentation, and marketing automation initiatives to increase engagement and conversion rates.

· Coordinate marketing projects using project management software, ensuring campaigns are delivered on time, within scope, and aligned with business priorities.

· Maintain marketing documentation, campaign calendars, standard operating procedures, and collaborate cross-functionally with Sales, Business Development, and Operations to support company growth.

Requirements

· Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field.

· 5+ years of B2B digital marketing experience.

· Hands-on experience administering HubSpot Marketing Hub.

· Experience integrating HubSpot with Salesforce CRM.

· Strong experience managing WordPress websites, including Elementor page builder.

· Experience building landing pages and marketing forms that support lead generation.

· Working knowledge of marketing automation, email marketing, lead nurturing, and CRM workflows.

· Experience managing LinkedIn business pages and executing organic and paid social campaigns.

· Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign); Canva experience is a plus.

· Experience with Google Analytics (GA4), Google Search Console, and UTM tracking.

· Strong project management skills with experience using Monday.com, Asana, Trello, or similar platforms.

· Excellent written and verbal communication skills.

· Strong attention to detail, organization, and ability to manage multiple priorities simultaneously.

Preferred Qualifications

· Experience in the energy, power, utilities, engineering, industrial, manufacturing, or technology sectors.

· Experience with Salesforce Marketing Cloud or advanced Salesforce reporting.

· Knowledge of SEO best practices and website optimization.

· Experience with LinkedIn Ads and Google Ads.

· Familiarity with video editing tools such as Adobe Premiere Pro or Canva Video.

· Experience with heat mapping and website optimization tools.

· HTML/CSS knowledge is a plus.