Digital Marketing Specialist

We are seeking a versatile Digital Marketing Specialist on behalf of our strategic partner to scale multiple brands within an interconnected business ecosystem. You’ll be responsible forfounder brand management,SEO,paid advertising, andcontent marketing—supporting both amission-driven nonprofit and ahigh-growth data/AI company. If you thrive in a dynamic environment where you manage diverse campaigns and innovate with minimal supervision, this role is for you!

Key Responsibilities

1. Founder Brand Management

• Social Media Strategy: Develop and execute strategies to expand the founder’s personal brand on LinkedIn, Instagram, YouTube, etc.

• Content Repurposing: Transform podcast/video footage into engaging social media posts, short clips, and graphics.

• Thought Leadership: Position the founder as an industry leader through insightful posts, articles, and speaking engagements.

2. SEO (Search Engine Optimization)

• Audit & Strategy: Conduct technical and on-page SEO audits for both the nonprofit and the data/AI business.

• Keyword Research: Identify relevant keywords aligned with each entity’s goals, optimizing content for higher rankings and traffic.

• Link Building & Outreach: Implement ethical strategies to secure high-quality backlinks, monitor backlink health, and collaborate with influencers/partners.

3. Paid Advertising

• Campaign Management: Plan and manage paid campaigns on LinkedIn (primary), with potential expansion to Google Ads, Facebook/Instagram, and YouTube.

• Budget Allocation: Optimize moderate monthly budgets ($1–$2k initially) to achieve lower CAC and higher conversions, with potential for scaling.

• Performance Tracking: Use tracking pixels and analytics tools to report on CTR, CPC, CPA, ROAS, and other KPIs.

4. Content Marketing & Strategy

• Editorial Planning: Align content themes with each brand’s value proposition (nonprofit vs. tech solutions).

• Content Creation: Write blog posts, landing pages, and social media copy; coordinate multimedia production with the in-house video team.

• Distribution & Promotion: Identify key channels, industry communities, and partners to maximize reach and engagement.

5. Cross-Functional Collaboration

• Team Coordination: Work with the CMO, social media manager, and video production teams to ensure brand consistency across platforms.

• Stakeholder Updates: Provide periodic reports and updates to the founder and relevant team members, highlighting new opportunities and wins.

• Test & Iterate: Proactively launch A/B tests, pivot strategies based on data insights, and continually refine campaign tactics.

6. Analytics & Reporting

• Performance Dashboards: Develop user-friendly dashboards to track growth, engagement, lead quality, donations, etc.

• Data-Driven Insights: Analyze metrics, user behavior, and campaign performance to refine targeting and creative assets.

• Goal Alignment: Ensure each marketing initiative supports the nonprofit’s awareness/donor objectives or the data/AI company’s revenue/lead gen goals.

Ideal Candidate Profile

• T-Shaped Skill Set: Broad expertise in SEO, paid advertising, and content marketing, with deep proficiency in at least one (LinkedIn Ads or technical SEO preferred).

• Proven Results: Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.

• Technical Familiarity: Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).

• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.

• Self-Starter: Operates independently, offering strategic recommendations without heavy supervision.

• Excellent Communication: Fluent in English, with the ability to present actionable insights clearly to stakeholders.

Qualifications

• 4+ years of hands-on digital marketing experience (SEO, paid ads, content, etc.).

• T-Shaped Skill Set: Broad expertise in multiple marketing channels with deep proficiency in at least one area (LinkedIn Ads or technical SEO preferred).

• Proven Results: Demonstrated success growing social media followings (particularly LinkedIn & Instagram) and driving conversions through paid campaigns.

• Technical Familiarity: Comfortable with analytics tools (Google Analytics, LinkedIn Campaign Manager), plus basic HTML/CMS knowledge (e.g., WordPress).

• Creative & Analytical: Strong blend of creative thinking for content ideas and analytical skills for campaign optimization.

• Self-Starter: Operates independently, offering strategic recommendations without heavy supervision.

• Excellent Communication: Fluent in English, with the ability to present actionable insights clearly to stakeholders.

Nice to Have

• Marketing Automation: Advanced knowledge of workflows, lead scoring, and nurture programs.

• Copywriting & Basic Design: Ability to craft compelling ad copy and make minor design edits for landing pages or ads.

• B2B or SaaS Experience: Familiarity with longer sales cycles and product-led growth models.

• Programming Familiarity: Basic HTML/CSS for landing page customization or email templates.

• Nonprofit / Fundraising Background: Understanding of donor acquisition strategies and philanthropic marketing techniques.

What Our Partner Offers

• Competitive Compensation: Competitive compensation with growth potential as responsibilities expand.

• Professional Development: Opportunities to advance through ongoing training, certifications, and mentorship within a dual-brand ecosystem.

• Collaborative Culture: Join a results-driven environment where creativity, data-backed decisions, and shared success are highly valued.

• Flexible Work Setup: Depending on policy, enjoy remote or hybrid arrangements, with significant overlap required for U.S. (Montana) working hours.

• Career Advancement: Potential to step into senior or specialized roles as the digital marketing function scales to support each brand’s evolving goals.

If you’re ready to take on a multi-brand challenge—ranging from nonprofit advocacy to tech-driven innovation—apply now to become our partner’s Digital Marketing Specialist and help shape the next phase of their expansion!