Digital Marketing Planner 數位行銷主任

Key Responsibilities

• Manage and optimize digital platforms, including website and mobile app, to support business priorities, product initiatives and customer engagement objectives.

• Collaborate with Product Marketing teams to amplify product and campaign content across digital platforms, maximizing content effectiveness, discoverability and customer engagement.

• Enhance brand and product visibility through SEO, GEO and digital content optimization best practices.

• Monitor digital platform, content and campaign performance, providing insights and recommendations for continuous improvement.

• Manage social media channels and agency partners to ensure effective execution and consistent brand presence across digital touch-points.

• Support the adoption of AI tools and future digital platform enhancement initiatives to improve operational efficiency and marketing effectiveness.

Skills & Requirements

• 4-6 years of experience in digital marketing, content marketing or digital platform management.

• Hands-on experience in website management, social media operations and digital campaign execution.

• Strong understanding of SEO, content optimization and emerging GEO/AI search trends.

• Familiarity with digital analytics tools and performance measurement.

• Strong project management and stakeholder management skills.

• Excellent communication skills in both English and Chinese.