Digital Marketing Manager

Roles & Responsibilities

Responsibilities:

• Overall responsibility for brand management and communications for TYJ brands - Spring Home, Happy Belly, Ryushobo, Master Chef

• Perform research and analysis relating to market trends, competitor's activities and products, presenting findings and propose suitable marketing

• To build and maintain the organization's E-Commerce platforms (content creation/management, listing, customer service etc)

• Working closely with all internal divisions on the execution of effective strategies, marketing campaigns (online and offline)

• Assist in social media engagement, content generation, and keeping all social media platforms and websites up to date

• Writing and proofreading creative copy for all marketing collaterals, including brochures, letters social media and website in both English and Mandarin

• Copywriting for relevant media (news article, interview, etc)

• Maintenance and handling of social media (Eg: Facebook/Instagram/TikTok) accounts and website including customer feedback/complaints/queries and ads with good PR skills

• Management of marketing budget

• Support any ad-hoc projects as and when assigned

Job Requirements:

• Bachelor's Degree in Marketing/Mass Communications or equivalent

• At least 5 years of relevant marketing experience (preferably in the FMCG industry)

• Ability to work under a tight timeline

• Bilingual in both English and Mandarin (to liaise with Mandarin speaking associates)

• Highly motivated, independent with the curiosity and ability to generate creative ideas

• Knowledge of Google Analytics, SEO, SEM will be a bonus

• Knowledge in Adobe photoshop, Lightroom and Illustrator will be a bonus