Digital Marketing Manager

Position Overview 

TheDigital Marketing Managerplays a critical role in supporting a $40M direct-to-consumer window & door company branch serving all of North Texas. This position will help lead a growing marketing organization designed to  compete with the best direct-to-consumer marketers in the nation—backed by the strength and stability  of a 100-year-old American manufacturing brand. 

This is a highly visible and impactful role that requires a self-motivated, innovative, and results-oriented  professional. The Dallas-Fort Worth (DFW) branch functions as atest marketwhere new digital strategies  are developed, refined, and scaled across the broader company network. The successful candidate will be  values-driven, technically adept, and passionate about driving measurable growth through digital  channels. 

This is an exceptional opportunity for someone who thrives in a fast-paced, entrepreneurial environment  and is eager to make a significant contribution to a nationally respected brand. 

Key Responsibilities 

Strategic Leadership 

• Develop and execute comprehensive inbound and outbound marketing campaigns focused on  building a best-in-class digital lead generation engine. 

• Partner closely with branch leadership and the sales organization to align marketing strategies  with operational goals and revenue objectives. 

• Lead the shift from traditional brand marketing toward measurable consumer demand generation  and digital performance marketing. 

Digital Marketing Execution 

• Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid  digital advertising channels. 

• Oversee and continually optimize the company website and landing pages to drive engagement,  conversion, and organic growth. 

• Manage external partners and agencies to ensure consistent execution, brand integrity, and  performance accountability. 

• Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to  leadership. 

• Optimize conversion rates through testing, user experience improvements, and funnel  optimization. 

Technical Marketing Operations 

• Own and maintain all digital infrastructure and marketing technology systems, including CRM, call  center lead processing, and integrations. 

• Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across  marketing and sales teams. 

• Support development of content and creative assets, ensuring brand consistency across all  channels. 

• Oversee approximately $3M in annual marketing budget allocations and performance reporting. 

Cross-Functional Collaboration 

• Serve as the primary liaison between marketing, sales operations, and external vendors. • Communicate results, insights, and recommendations through regular reporting and executive  presentations. 

• Champion brand integrity and consistency across all digital and customer-facing platforms. 

Qualifications & Experience 

• Bachelor’s degree in Marketing, Communications, Business, or related field. • 5+ years of progressive experience in digital marketing management with a strong emphasis on  lead generation, technical marketing, and performance optimization. 

• Demonstrated success managing large-scale digital advertising budgets ($3M+). • Advanced understanding of Google’s digital marketing ecosystem (Ads, Analytics, Tag Manager,  Search Console, etc.). 

• Proficiency with CRM and marketing automation platforms; experience integrating data across  systems. 

• Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing  pages. 

• Prior agency or multi-channel B2C marketing experience preferred. 

• Strong analytical mindset with proven ability to turn data into actionable strategies. • Excellent communication and leadership skills with the ability to influence across departments. 

What We Offer 

• Competitive salary and benefits package. 

• Hands-on experience with marketing technology and data. 

• Opportunities for career growth and professional development. 

• A collaborative and innovative team culture