Digital Marketing Executive - SEO/Content

Tussle Digital

🇮🇳 India

On-site

Manager or above

4 months ago

SEO
email marketing
Google Search Console
Google Analytics
Ahrefs
Semrush

4 months ago

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## About Tussle DigitalTussle Digital builds modern digital products for global clients—shipping reliable web and mobile experiences with strong fundamentals, clean execution, and a focus on measurable outcomes.## Role OverviewWe’re looking for a Digital Marketing Executive (SEO/Content) with 2–5 years of experience to help grow organic visibility and create content that drives qualified traffic and conversions. This role is hands-on and execution-focused: you’ll own SEO fundamentals, build content plans, write and optimize pages, and report performance clearly. We hire for attitude—adaptable, consistent, persistent, and coachable people thrive here.## What You’ll Work On* Plan and execute on-page SEO improvements across key pages (titles, meta, headings, internal linking, schema basics)* Conduct keyword research and map keywords to pages based on intent, funnel stage, and business goals* Create and optimize content: landing pages, blog posts, case studies, and supporting SEO assets* Build and maintain a content calendar aligned with SEO opportunities and product/service priorities* Collaborate with design/dev teams to ensure SEO best practices are implemented (site structure, redirects, indexation basics, page performance inputs)* Support basic off-page SEO initiatives (content distribution, link-worthy assets, outreach coordination where needed)* Contribute to email marketing content (newsletters, nurture sequences, announcements) when required* Support paid search and social media with copy/content variations and landing page alignment (as needed)* Track performance and create clear reports on rankings, traffic, engagement, and conversions with actionable insights## Required Skills* 2–5 years of experience in SEO and content marketing (agency or in-house)* Strong writing and editing skills with an ability to adapt tone for different audiences* Solid understanding of SEO fundamentals: keyword research, on-page SEO, internal linking, and content optimization* Comfortable working with reporting and performance tracking (traffic, rankings, CTR, conversions)* Working knowledge of email marketing basics (copy, segmentation concepts, campaign hygiene)* Exposure to paid search and social media workflows (enough to collaborate and align messaging)* Strong execution habits: ownership, consistency, and attention to detail## Nice to Have (Highly Valued)* Experience with SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs/Semrush, Screaming Frog or similar)* Basic understanding of technical SEO concepts (crawl/indexation, canonicalization, redirects, sitemap/robots basics)* Experience optimizing content for conversion (CTAs, landing page structure, messaging clarity)* Comfortable collaborating with developers/designers and working from briefs or PRDs* Experience building content briefs and editorial guidelines for repeatable quality## What Success Looks Like* You consistently ship high-quality SEO content and optimizations on schedule* Organic traffic and qualified leads improve through focused keyword targeting and better page performance* Content is well-structured, accurate, and aligned with search intent—not just written to rank* Reporting is clear, honest, and actionable (what happened, why it happened, what we do next)* You take feedback well, iterate quickly, and steadily raise the quality bar## Work Setup* Location: Gurgaon, India* Experience: 2–5 years* Focus: SEO and Content (with support across email, paid search, and social media as needed)

Digital Marketing Executive - SEO/Content · Tussle Digital

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