Digital marketing Executive

📢 Hiring Alert – Digital Marketing Executive (Real Estate)

🏢 Industry: Real Estate

📍 Location: Near Ruby Crossing, Kolkata

💼 Position: Marketing Executive

🎓 Qualification: Graduate / BBA / MBA in Marketing

📅 Experience: 3–5 years in a similar role

💰 Salary: ₹4.5 – ₹5LPA

🔑 Key Roles & Responsibilities

1. Lead Generation

Generate leads through digital marketing, channel partners, and offline campaigns

Manage property listings on portals like 99 acres, Magic Bricks,Housing.com

2. Marketing Campaign Management

Plan and execute marketing campaigns, exhibitions, and promotional events

Coordinate with creative teams for brochures, banners, hoardings, and digital creatives

3. Channel Partner / Broker Management

Build and maintain relationships with brokers and channel partners

Conduct broker meets and project presentations

4. Market Research

Analyse competitor projects, pricing, and market trends

Share insights for pricing strategy and campaign improvements

5. Digital Marketing Coordination

Manage social media pages and website updates

Coordinate with agencies for SEO, paid campaigns, and lead generation

Handle online reputation management (ORM) and respond to queries

6. Reporting

Prepare daily/weekly reports on lead quality

Track campaign performance and conversion rates

7. Branding & Promotion

Ensure proper on-site branding and visibility

Maintain strong project presence in the market

🛠️ Skills Required

Strong knowledge of digital marketing

Expertise in social media and online ad management

Good communication and presentation skills

Analytical mindset for campaign optimisation

Familiarity with CRM tools

Basic knowledge of Canva (preferred)