HB
Digital Marketing Analytics CRM Analytics
Hired by Matrix
🇺🇸 United States
On-site
3 weeks ago
$40 / hour
- CRM
- Google Analytics
- Google Ads
- Meta Ads
- Power BI
- Data Visualization
- Excel
- PowerPoint
- SQL
- Snowflake
- AI
3 weeks ago
Position Type:
- Contract
- Onsite
- Required qualifications
- Bachelor's degree in Marketing, Analytics, Business, Statistics, Economics, Computer Science, or a related field.
- 2 or more years of experience in reporting, marketing analytics, digital analytics, or a related field.
- Demonstrated experience building and maintaining dashboards and recurring reporting for business stakeholders.
- Experience working with marketing and web platform data, such as Google Analytics, Google Ads, Meta Ads Manager, or an email service provider.
- Understanding of digital marketing channels and performance measurement concepts.
- Strong communication and organizational skills, including the ability to explain a number to a non-technical audience.
- Experience with:
- Power BI or a comparable data visualization platform
- Excel and PowerPoint
- Working knowledge of SQL, with the ability and willingness to develop intermediate proficiency. Development support is provided.
- Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
- Preferred qualifications
- Familiarity with a cloud data warehouse such as Snowflake.
- Familiarity with marketing attribution concepts, including multi touch attribution.
- Exposure to incrementality testing, holdout design, or A/B testing methodology.
- Experience supporting platform rollouts, enablement, or documentation.
- Familiarity with AI tools or automation workflows used in analytics or reporting.
- Reporting and dashboards
- Build and maintain dashboards and recurring reporting that marketing, brand, and club stakeholders rely on.
- Answer ad hoc reporting and data questions, including pulling, checking, and explaining campaign and channel performance.
- Maintain reporting accuracy and consistency, and flag data quality issues before they reach stakeholders.
- Platform enablement and adoption
- Serve as the team resource for our marketing attribution platform, platform knowledge, documentation, and first line support for questions from analysts and stakeholders.
- Run enablement sessions and build documentation so the wider team can use the platform independently.
- Partner with the platform vendor and internal teams on configuration, new features, and issue resolution.
- AI tooling and automation
- Support adoption of AI tooling across the team, testing agents and prompts built by the growth and AI group.
- Apply automation to recurring reporting work to reduce manual effort and turnaround time.
- Share what works and what does not, so the team applies these tools with judgment rather than by default.
- Campaign measurement support
- Support campaign and channel measurement, including data quality checks and preparing results for readouts.
- Assist with test setup and reporting, including holdout and lift measurement as the team's testing program matures.
- Cross functional collaboration
- Partner with marketing, brand, and data teams to support reporting, analysis, and optimization.
- Communicate findings clearly to both technical and non-technical stakeholders.
- Contribute to improving how the team builds and delivers reporting.
We want to hear from you! If you think you’d be a good match, submit your resume and reach out to Trusha at (862) 895-5719 to learn more.
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Digital Marketing Analytics CRM Analytics · Hired by Matrix