Digital Marketing

Job description:

Job Description: The candidate will develop, implement, and manage Digital marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness and acquire leads.

Key Responsibilities:

Develop marketing strategies that align with the organization's business goals. Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising

Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

Conduct market research and analyze trends to identify new opportunities and improve campaign performance.

Stay up-to-date with emerging digital marketing trends and technologies.

Digital marketing professionals play a pivotal role in leveraging online platforms to promote brands, products, and services effectively. Their responsibilities encompass a wide range of tasks aimed at maximizing brand visibility, engaging target audiences, and driving measurable results. Here's an elaborate overview of the key roles and responsibilities in digital marketing:

Social Media Management:

Platforms: Facebook, Instagram, and other social platforms as agreed upon.

Deliverables:

25 postings per month (including designs, testimonials, and videos).

Each post will include appropriate descriptions, hashtags, and call-to-actions.

Google Ads:

Need to create and manage the following Google Ads campaigns:

Search Ads

Display Ads

Shopping Ads

Video Ads (YouTube Ads)

Local Service Ads

Discovery Ads

Meta Ads (Facebook & Instagram Ads):

Need to create and manage the following Meta Ads campaigns:

Image Ads

Video Ads

Carousel Ads

Slideshow Ads

Collection Ads

Stories Ads

Lead Ads

Dynamic Ads

Email Marketing

Need to manage email marketing campaigns on behalf of the Client, which
include designing and sending marketing emails to the Clients subscriber list.

WhatsApp Marketing:

Need to create and manage WhatsApp marketing campaigns, including
message design and deployment.

Preferred Skills:

Proficiency in photo editing or image creation, and digital marketing. platforms like Google Ads, Meta Ads.

Qualifications: Proven experiencemanaging Online Ads, Google Analytics & other digital marketing tools.

Excellent written and verbalcommunicationskills.

Ability to work independently and as part of a collaborative team.

Professional development and career advancement opportunities.