Digital Marketer - Growth Marketer

We areseeking a Growth Marketer (Digital Marketer) on behalf of our strategic partner to drive their online customer acquisition, engagement, and retention strategies. This role demands a professional with4+ years of hands-on digital marketing experience, capable of planning and executing data-driven campaigns acrossPaid Ads (Google, Meta),SEO,Content Marketing,Email Marketing,Inbound, andOutbound channels. The ideal candidate is results-oriented, thrives on experimentation, and leverages analytics to continuously optimize campaigns for maximum growth.

Key Responsibilities

1. Growth Strategy & Planning

• Strategic Roadmaps: Develop multi-channel marketing strategies to attract, convert, and retain customers.

• Targeting & Segmentation: Identify audience segments, develop buyer personas, and tailor messaging to match prospect needs.

• Budget Management: Allocate marketing budgets effectively to achieve an optimal balance between reach, engagement, and ROI.

2. Paid Advertising (Google & Meta)

• Campaign Creation: Launch, manage, and optimize PPC campaigns on Google Ads, Facebook, and Instagram.

• Keyword & Audience Targeting: Conduct keyword research, competitor analysis, and segment audiences for more efficient ad spend.

• Performance Optimization: Continuously A/B test ad creatives, landing pages, and bidding strategies to improve key metrics (CTR, CPC, CPA, ROAS).

3. SEO & Content Marketing

• On-Page & Technical SEO: Improve site structure, meta tags, and overall content relevance for higher organic search visibility.

• Content Strategy: Plan and produce engaging, SEO-friendly content (blogs, articles, infographics) that drives traffic and brand authority.

• Link Building & Outreach: Execute backlink strategies and collaborate with industry influencers to boost domain authority.

4. Email Marketing & Automation

• Email Campaigns: Segment lists and run email initiatives (newsletters, drip campaigns, automated triggers) aligned with the sales funnel.

• Workflow Setup: Implement lifecycle marketing workflows that nurture leads through personalized, data-driven content.

• Performance Tracking: Analyze open rates, click-through rates, and conversions to refine email strategies.

5. Inbound & Outbound Marketing

• Inbound Funnel: Create lead magnets, landing pages, and gated content to capture and nurture high-quality leads.

• Outbound Campaigns: Collaborate with sales teams on targeted email sequences, cold outreach, and social selling tactics.

• Conversion Optimization: Identify funnel bottlenecks and implement CRO best practices to increase lead-to-opportunity ratios.

6. Analytics & Optimization

• KPI Tracking: Monitor campaign metrics (CTR, CPA, CPL, conversion rates) via tools like Google Analytics, Facebook Business Manager, or CRM dashboards.

• Reporting & Insights: Translate data into actionable insights, regularly reporting performance to stakeholders.

• Experimentation: Develop and run A/B tests, pilot new channels, and iterate quickly based on results.

Qualifications

1. 4+ Years of Digital Marketing Experience

   • Demonstrable track record across paid ads, SEO, content, and email with measurable results.

2. Paid Ads Proficiency

   • Expertise in Google Ads and Facebook/Instagram Ads management, including data analysis and bid optimization.

3. SEO Acumen

   • Solid grasp of on-page, off-page, and technical SEO best practices.

4. Content & Email Marketing

   • Skilled at creating, distributing, and optimizing high-quality content; experience with email automation platforms (e.g., Mailchimp, HubSpot, Marketo).

5. Analytical Mindset

   • Comfortable using digital analytics tools and applying insights to improve campaign performance.

6. Growth Mindset

   • Innovative, data-driven approach; not afraid to test new ideas and pivot based on learnings.

7. Strong Communication Skills

   • Ability to present complex performance data in a clear, actionable way to both technical and non-technical stakeholders.

Nice-to-Have Skills

• Marketing Automation

  • Advanced knowledge of workflows, lead scoring, and nurture programs.

• Copywriting & Basic Design

  • Capable of writing compelling copy and making minor design edits for ads or landing pages.

• Experience with Sales Alignment

  • Working effectively with sales teams on outbound strategies and lead handovers.

• B2B or SaaS Experience

  • Familiarity with long sales cycles and product-led growth strategies.

• Programming Familiarity

  • Basic HTML/CSS skills for landing page customization and email template adjustments.

What Our Partner Offers

• Competitive Compensation: A salary structure that rewards performance and impact on marketing KPIs.

• Professional Growth: Opportunities to advance through continuous learning, certifications, and mentorship.

• Collaborative Culture: Join a results-driven team that values creativity, data-driven decision-making, and shared success.

• Flexible Work Setup: Depending on organizational policy, enjoy remote or hybrid work arrangements.

• Career Advancement: Potential to grow into senior roles as the digital marketing function expands.

If you excel at running full-funnel marketing campaigns, thrive in a fast-paced, data-driven environment, and want to be a key contributor to a growing organization, we’d love to hear from you. Apply now to become our partner’sGrowth Marketer and help shape their next phase of expansion!