Digital Channel Marketing Manager – Business Messaging

Job Title: Digital Channel Marketing Manager – Business Messaging

Level: Marketing Associate V
Location: New York, NY (Hybrid – 3 days onsite)

Job Overview

Cognizant is seeking an experiencedDigital Channel Marketing Manager to support theBusiness Messaging Marketing team during a maternity leave period. This role will ensure the continuity ofdigital and in-product marketing programs focused onWhatsApp Business products for small and medium-sized businesses (SMBs).

The ideal candidate will bring strong expertise indigital campaign management, lifecycle marketing, and data-driven optimization while collaborating with cross-functional teams to drive customer acquisition, retention, and product engagement.

Key Responsibilities

• Lead the execution ofWhatsApp Business in-app and digital channel marketing campaigns.

• Develop and manageaudience-first lifecycle communication strategies aligned to product adoption goals.

• Drivecustomer acquisition, retention, and engagement through targeted digital experiences.

• Craft and deployclear calls-to-action (CTAs) and deep links to guide users to key in-app features.

• Partner withproduct, content, creative, data science, and engineering teams to deliver end-to-end campaigns.

• Manage campaign production, execution, and localization.

• Lead cross-functional working teams including TPMs, engineers, and creative partners.

• Track and report performance usingweb analytics, engagement data, and product usage metrics.

• Optimize campaigns usingA/B testing and data-driven insights.

Required Qualifications

• Bachelor's degree and5+ years of digital marketing experience.

• Strong experience managingmulti-channel digital and in-product campaigns.

• Proven ability to work inambiguous, fast-paced environments and influence cross-functional teams.

• Experience withA/B testing, analytics, and performance optimization.

• Basic understanding ofmobile app development and collaboration with technical teams.

• Strong project management, organization, and communication skills.

• Demonstrated ability to developcreative, customer-focused marketing solutions for SMBs.