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AB

DBAT:Campaign Manager

Axis Bank
  • 🇮🇳 India
  • On-site
  • Manager or above
  • 1 week ago
  • Dataflow
  • Google Analytics
1 week ago
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DBAT:CAMPAIGN MANAGER
INTERNAL USAGE:
No. of Vacancies: Reports to: 
Is a Team leader?NTeam Size: 
  
Grade:Manager, Senior Manager
Business: Department:�Digital BankingSub-Department: 
Location:Mumbai
About Digital Business and Transformation
The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank�s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies
AbouttheRole
The Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT/IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of Campaigns
Key Responsibilities

�        Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units)

�        Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams

�        Drive Customer Centric Data enrichment with Customer personas/ segments

�        Build Customer One View- across Campaigns, including building pipes for Google analytics

�        Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins

�        Evaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearance

�        Manage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign Datamart

�        Build/ publish Project Dashboard and timelines

�        Liaise with various IT teams for Projects and Data��������������������������������������� ���������������������������������������������������������������

Qualifications

Optimal qualification for success on the job is:

�        MBA from a reputed institute� or Graduate with relevant prior experience of working on system integrations & Data management

�        4-5 years in system integrations & Data management �������������� ���������������������������������������������������������������

Role Proficiencies:

For successful execution of the job, the candidate should possess:

�        Knowledge on campaign management tools such as IBM Campaign (Unica)

�        Excellent communication (both verbal and written) and presentation skill

�        Strong analytical skill

�        Ability to manage multiple tasks/projects and deadlines simultaneously

 

#ComeAsYouAre 'We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply'

 

DBAT:Campaign Manager · Axis Bank

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