Marketing Specialist - Communications & Destination Services

Summary

The Marketing Specialist serves as a key member of the City's communications and marketing team. This position is responsible for the daily activities of the City’s social media, marketing, and promotional efforts for the City. This position performs a variety of marketing duties in support of the goals and mission of the City of Temple, with a special emphasis on creativity, written communication, and advertising.  

Essential Duties and Responsibilities

• Implements social media strategies and campaigns to engage City residents. 
• Designs social media graphics, signage, flyers and other promotional materials to support City departments.
• Develops and implements monthly social media content calendars.
• Updates all content for websites, social media, and other communication channels.
• Assists with content development & programming for the City's Government Access Channel, through graphics, video projects and photography.
• Implements marketing and advertising plans for assigned departments.
• Seeks out relevant and proactive stories, topics, content, etc. to be used to promote Temple’s image.
• Collaborates proactively with departments to ensure that content communicated is relevant and well-designed.
• Stays up-to-date with current industry trends and technology by attending trainings, conferences, webinars, etc.
• Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.
• Assists Marketing Manager with a variety of projects and other support.  
• Follows City policies, procedures, and safety guidelines
• Performs other duties as assigned

Minimum Qualifications

• Combination of education and experience equivalent to a Bachelor’s Degree in Marketing, Public Relations, Journalism, Advertising, Mass Communication or related field.  

Preferred Qualifications

• Bachelor's Degree in Marketing, Public Relations, Journalism, Advertising, Mass Communication or related field 
• One (1) year of experience in content creation, marketing, digital photography, videography, website design, or social media platforms  
• Graphic design experience 
• Demonstrated use of Adobe Creative Suite 
• Municipal Government experience 
• Photography & Videography experience