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Customer Marketing Manager

Leadstack Inc
Location not stated
Manager or above
5 months ago
  • Google Play
  • Photoshop

Not enough detail in this posting to match

Title: Customer Marketing Manager

Duration: 3 Months Contract with possible extension

Location: Culver City, CA

PR: $44.00/hr - $50.00/hr on W2

 

Job Desciption:

As part of the *** marketing team, this position will assist in developing & driving insight-based marketing programs and facilitate strategic planning for key digital accounts (Prime Video, Google Play). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.

 

Account Marketing Responsibilities

• Manage the day-to-day marketing responsibilities per each assigned account

• Assist with GTM prep, monthly pitch decks & NR recaps decks

• Co-facilitate weekly customer meetings & pitch NR titles

• Oversee marketing & merchandising asset deliverables across all respected accounts

• Manage the VAM deliverables across digital accounts

• Artwork creation

• Metadata & deliverables

 

Customer Program Design and Execution

• Partner with the title planning lead to design insight-driven programs consistent with the promotional plans

• Brainstorm customer activation program ideas for TV and Catalog

• Serve as the account expert identifying opportunities to amplify NR features, TV and Catalog on platform

• Partner with internal stakeholders to provide actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies

 

 Customer Program Measurement

• Achieve account program ROI objectives while balancing value creation vs. cost of complexity

• Support of account growth, profitability, customer satisfaction, and preferred partner status

• Conduct robust post-mortems to improve efficiency and effectiveness of future programs

 

Preferred Education:

BA, BS

Proficient in Microsoft Office & Photoshop

 

Preferred Years of Experience:

3 - 5 years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)

1+ year working on programs with a digital social component

Must have digital products background and digital customer experience

Proven experience in working collaboratively with Sales teams and external customers

Full lifecycle promotional marketing experience is a plus

 

Education, Years of Experience, Specialized Knowledge or Skills Required:

• Analytical problem-solving skills (quantitative and qualitative)

• Strong planning and project management skills

• Excellent oral and written communication skills

• Experience working cross-functionally across an organization

Customer Marketing Manager · Leadstack Inc

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