Customer Marketing Manager
- Google Play
- Photoshop
Not enough detail in this posting to match
Title: Customer Marketing Manager
Duration: 3 Months Contract with possible extension
Location: Culver City, CA
PR: $44.00/hr - $50.00/hr on W2
Job Desciption:
As part of the *** marketing team, this position will assist in developing & driving insight-based marketing programs and facilitate strategic planning for key digital accounts (Prime Video, Google Play). This role will work closely with brand, consumer insights, media/digital marketing, strategic planning and commercial teams to develop innovative activations that build engagement and drive incremental revenue.
Account Marketing Responsibilities
• Manage the day-to-day marketing responsibilities per each assigned account
• Assist with GTM prep, monthly pitch decks & NR recaps decks
• Co-facilitate weekly customer meetings & pitch NR titles
• Oversee marketing & merchandising asset deliverables across all respected accounts
• Manage the VAM deliverables across digital accounts
• Artwork creation
• Metadata & deliverables
Customer Program Design and Execution
• Partner with the title planning lead to design insight-driven programs consistent with the promotional plans
• Brainstorm customer activation program ideas for TV and Catalog
• Serve as the account expert identifying opportunities to amplify NR features, TV and Catalog on platform
• Partner with internal stakeholders to provide actionable insights to key accounts to grow their revenue and profitability on SPHE categories through innovative promotion strategies
Customer Program Measurement
• Achieve account program ROI objectives while balancing value creation vs. cost of complexity
• Support of account growth, profitability, customer satisfaction, and preferred partner status
• Conduct robust post-mortems to improve efficiency and effectiveness of future programs
Preferred Education:
BA, BS
Proficient in Microsoft Office & Photoshop
Preferred Years of Experience:
3 - 5 years overall customer marketing and/or media experience (specific experience working with transactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
1+ year working on programs with a digital social component
Must have digital products background and digital customer experience
Proven experience in working collaboratively with Sales teams and external customers
Full lifecycle promotional marketing experience is a plus
Education, Years of Experience, Specialized Knowledge or Skills Required:
• Analytical problem-solving skills (quantitative and qualitative)
• Strong planning and project management skills
• Excellent oral and written communication skills
• Experience working cross-functionally across an organization
Customer Marketing Manager · Leadstack Inc