Product Owner, Identity

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.

We are seeking aProduct Owner, Identity to lead the full identity workstream forLatis, including the Network Reference Graph POC, the Latis Identity Graph, and integration of external identity providers into the Latis identity spine

This is a highly technical, cross-functional product leadership role responsible for defining the identity strategy, roadmap, requirements, and execution plan across multiple teams. The Product Owner will work closely with Integration Engineering, Data Science, and AI Engineering to build an identity foundation that enables Latis to connect, resolve, and activate identities across data sources and platforms.

The ideal candidate brings deep experience inidentity resolution, identity graphs, and identity ecosystems, with familiarity across leading identity providers and identity spines such asBlockgraph, TransUnion, RampID, and UID2. They will understand the complexities of identity interoperability and be able to translate those complexities into a clear technical roadmap and executable product plan.

This role will also have the opportunity to influencetag management strategy, including evaluating build-versus-buy options for a tag management solution.

Key Responsibilities

• Own theend-to-end identity workstream roadmap and product strategy for Latis.
• Define product vision, requirements, priorities, milestones, and execution plans for the Latis identity ecosystem.
• Lead the development and execution of theNetwork Reference Graph POC, including scope, requirements, success criteria, and roadmap.
• Lead development of theLatis Identity Graph and its role within the broader Latis data ecosystem.
• Define the strategy and requirements for integratingexternal identity providers and identity spines into Latis.
• Drive interoperability with major identity providers, includingBlockgraph, TransUnion, RampID, and UID2.
• Establish requirements for identity resolution, matching, graph construction, identity enrichment, and data connectivity.
• Partner closely withIntegration Engineering, Data Science, and AI Engineering to translate product requirements into technical solutions and execute against the roadmap.
• Coordinate cross-functional POCs, testing, technical validation, and implementation plans.
• Identify dependencies, technical risks, and integration challenges across the identity workstream and drive resolution.
• Ensure the Latis identity architecture can support evolving industry standards, identity providers, and partner requirements.
• Serve as the primary product point of contact for identity-related requirements, priorities, and roadmap decisions.
• Evaluate opportunities to enhance the identity ecosystem through strategic partnerships, technology integrations, or third-party solutions.
• Bonus: Define a tag management strategy, including conducting abuild-versus-buy assessment and developing recommendations for a tag management solution.

Required Qualifications

• 8–10 years of relevant product management experience, with significant experience owning technical data, identity, or platform products.
• Demonstrated experience leadingidentity resolution, identity graph, identity spine, or identity infrastructure products.
• Strong understanding of the identity ecosystem and experience working with major identity providers such asBlockgraph, TransUnion, RampID, UID2, or comparable solutions.
• Experience developing and drivingmulti-team technical roadmaps, including POCs and complex platform integrations.
• Strong understanding of identity resolution concepts, including matching, graph-based identity relationships, identifiers, and identity interoperability.
• Experience translating complex technical requirements into clear product specifications and executable development plans.
• Proven ability to work effectively withintegration engineers, data scientists, AI engineers, and other technical teams.
• Strong cross-functional leadership skills with the ability to drive alignment across teams with different technical priorities.
• Experience managing external technology or data-provider integrations.
• Strong written and verbal communication skills, including the ability to communicate complex identity concepts to both technical and business stakeholders.

Preferred Qualifications

• Experience inadtech, martech, media, audience data, identity, or data collaboration.
• Experience with identity products supportingadvertising, audience activation, measurement, or media applications.
• Familiarity with identity standards, privacy-enhancing technologies, and the evolving identity landscape.
• Experience working with multiple identity graphs or identity spines and managing interoperability across providers.
• Experience withtag management platforms and/or data collection architectures.
• Experience evaluatingbuild-versus-buy decisions for technical products or platforms.
• Experience working with APIs, data pipelines, cloud data platforms, and distributed data architectures.

Core Competencies

• Identity Resolution & Identity Graphs
• Identity Product Strategy
• Technical Product Management
• Identity Provider Integration
• Data Architecture & Interoperability
• Technical Roadmapping & POC Leadership
• Cross-Functional Technical Leadership
• Adtech / Martech Ecosystem
• Partner & Platform Integrations
• Build vs. Buy Strategy

The starting pay range for this role is  $135,000 - $230,000 Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.