CRO / Landing Page Specialist

CRO / Landing Page Specialist

Latin America | Target Compensation: Approximately $4,000/month

ROLE OVERVIEW

Ride The Wave helps home-service businesses generate qualified inbound leads through organic, community-driven marketing. We are seeking a data-driven CRO / Landing Page Specialist to improve conversion performance across landing pages and marketing funnels, turning traffic into measurable business results.

KEY RESPONSIBILITIES

·    Build, audit, and optimize landing pages and lead-capture forms.

·    Improve marketing funnels and align landing-page messaging with campaign creative and audience intent.

·    Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements.

·    Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements.

·    Set up and validate tracking and analytics, and report on performance and testing outcomes.

·    Partner with marketing and creative teams to improve lead-generation results.

REQUIRED QUALIFICATIONS

·    Hands-on experience in conversion rate optimization, landing pages, and lead generation.

·    Strong understanding of Meta Ads, performance marketing funnels, and attribution.

·    Experience with landing-page builders, analytics tools, and A/B testing platforms.

·    Able to translate data into clear experiments and measurable improvements.

·    Analytical, organized, and comfortable working independently with a distributed team.