CRM Strategy Manager
Younited
- 🇮🇹 Italy
- Hybrid
- Manager or above
- 1 day ago
- CRM
- AI
- Agile
1 day ago
The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximise customer engagement, retention and long-term customer value.
The role involves close collaboration with senior management, local stakeholders and central teams based at headquarters.
It combines strategic ownership with hands-on execution across CRM platforms, customer lifecycle initiatives and campaign management.
Key responsibilities
- Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
- Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
- Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
- Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
- Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring
It’s a match if you have…
- At least 4 years of experience in a similar
- A Master’s degree in Economics or a related quantitative field 👩🏻🎓👨🏻🎓
- Solid knowledge of CRM strategies, customer engagement channels, KPIs and best practices
- Hands-on experience with CRM and analytics platforms
- Strong data analysis skills and the ability to use AI-based solutions to optimise customer engagement and CRM performance
- Experience in Financial Services, e-commerce or digital businesses is a plus
- Excellent communication skills
- The ability to communicate professionally in English 😎
- A flexible, agile and solution-oriented approach
- A strong sense of ownership and the ability to combine strategic thinking with operational execution
Office & Team Life
- A central office in Rome.
- Free coffee and a comfortable kitchen to relax and enjoy your lunch break ☕
- Team-building activities and CSR initiatives throughout the year 💚
- The latest hardware and equipment to support your work 💻
Experience Our Younited Life Benefits
- Flexible Remote Policy 🏡🏢
- Parenting Policy 🚸
- An extra day off to celebrate your birthday 🎂
- Access to Voxy to boost your language skills.
- Welfare benefits for you and your family 🫂
- Ticket Restaurant 🍽️
Salary
€45,000–€50,000 per year. Younited is committed to creating an inclusive workplace and welcomes applications from all qualified candidates.CRM Strategy Manager · Younited