CRM - Specialist

CRM Specialist – Growth Pod

About the Role

We are looking for aCRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of new users — fromactivation to their first and second transaction.

This is a hands-on role combiningCRM execution, user insights and experimentation. You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

What You’ll Do

• Plan and execute CRM campaigns and journeys acrossPush, In-App, WhatsApp, SMS, RCS and Email.

• Manage campaigns across the0–30 day user journey, including onboarding, activation, T1 and T1→T2.

• Build user segments based onbehaviour, lifecycle stage, engagement and transaction history.

• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.

• Run experiments acrossmessaging, creatives, channels, timing, frequency and journey sequencing.

• Track campaign and funnel performance and translate data intoactionable insights.

• Build and manage campaigns on platforms such asMoEngage, CleverTap or similar CRM tools.

• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We’re Looking For

• 2–4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.

• Hands-on experience with a CRM platform such asMoEngage, CleverTap, Braze or similar.

• Strong understanding of CRM channels and campaign execution.

• Comfortable working withuser cohorts, funnel metrics and campaign performance data.

• Curious about user behaviour and interested inexperimentation and optimization.

• Strong ownership, attention to detail and ability to work in a fast-paced environment.

What Makes This Role Interesting

This is more than a campaign execution role. You will get an opportunity to build depth across:

CRM Execution → User Insights → Experimentation → Lifecycle Ownership

You’ll work closely with the Growth Pod on high-impact experiments that influence how new usersactivate, transact and build a relationship with Sri Mandir.