CRM Lifecycle Manager

CRMLifecycleManager 

Hybrid / Miami 

Four Seasons Yachts is seeking a dedicated, collaborative, and creative marketer with a passion for luxury hospitality and a drive to make meaningful impact. As theCRMLifecycle Manager, you will design and deliver highly personalized guest experiences across the full customer journey ofprospects, travel advisors, and guests. This role blends dataexpertise, technicalproficiency, and brand storytelling to craft seamless journeys that reflect FourSeasons signature standards of excellence. 

You willleverage
your knowledge ofSalesforce Marketing Cloud
to build sophisticated automations,develop dynamic content, and execute campaigns that elevate engagement and loyalty. Partnering closely with cross-functional teams, you will ensure every touchpoint resonates with our ultra-luxury audience of affluent travelers. Reporting to the Director of CRM & Lifecycle Marketing, this role offers the opportunity to deliver innovative campaigns and shape the future of our guest experience.
This is a contractor-to-perm role,40 hours a week. 

Responsibilities 

Primary duties to include: 

• Design, build, andoptimize multi-channel journeys that drive engagement and conversion across prospects, guests, and travel advisors. 

• Develop and deploy personalized campaigns and automations in Salesforce Marketing Cloud. 

• Partner with Product, Digital Marketing, Operations, IT, and SalesExcellenceto align communications with go-to-market strategy and deliver a cohesive luxury experience. 

• Lead our dynamic content approach, building personalized modules that scale across campaigns. 

• Integrate journey strategies with broader brand initiatives and promotional campaigns. Produce growth campaigns that drive conversions through the funnel. 

• Continuously test, measure, and refine campaigns to enhance engagement and performance. 

• Maintainaccurate prospect, guest, and advisor data across CRM systems to enable personalization and loyalty. 

• Use Tableau and analytics tools to generate insights, track performance, andrefinestrategy. 

• Build collaborative relationships across the organization to ensure alignment and flawless execution. 

Qualifications, Skills,&Experience 

• Bachelor’s degree in marketing, advertising, data analytics, orrelatedfield. 

• 5+ years of experience in CRM / journey management, withdeepexpertise in Salesforce: Marketing and Sales Clouds.You feelvery comfortable
  buildingemails, journeys, and data extensions in SFMC.
  It is preferred to have your SFMC certification. 

• Proven
  track record
  leveraging the tools to create successful,
  multi-channel and multi-touchcampaigns. 

• Data-driven marketer with strong analytical skills, a curious mind and experienceinterpreting, analyzing, and actioning digital marketing metrics. 

• Experienceinultra-luxury travel, hospitality, or cruise industry
  is strongly preferred. 

• Creative content mindset with the ability to craftcompelling
  and personalizednarratives for affluentaudiences. 

• Possess a high-energy,strong desire to achieve top results with a charismatic, positive attitude. 

• Highly motivated
  anda strong team player with excellent communication skills. 

• Foundational knowledge of HTML/CSS for email customization; SQL familiarity a plus. 

• Experience withVersonix Seaware is an advantage. 

• Strong project management skills and exceptional attention to detail.