CRM Executive

We are partnering with an established global brand to find a CRM Executive to join its team based in Cheltenham. With a fresh creative direction, you will have plenty to get involved in as the brand connects with its next generation of customers.

This is a hands-on role where you will bring together creativity, customer insight and data to build campaigns that drive sales and keep customers coming back. You will work across international markets, with room to test ideas, improve customer journeys and see the results of your work.

What you will be doing

• Building and delivering email campaigns and newsletters across multiple markets and languages using Bloomreach.

• Creating and improving automated journeys, from welcome and abandoned basket through to post-purchase and win-back.

• Making sure every campaign looks great and works properly, checking links, personalisation and tracking before launch.

• Working closely with design, ecommerce and trading teams to bring the CRM calendar to life.

• Building audience segments and helping deliver more relevant customer communications.

• Supporting database growth through online and in-store activity.

• Reporting on campaign performance and revenue, using A/B testing to learn what works and improve results.

• Keeping customer data, consent and email deliverability in good shape.

What you will bring

You will have experience in CRM or email marketing, ideally within fashion, retail or ecommerce, and enjoy the mix of creative delivery and analytical thinking.

We would love to hear from you if you ideally have:

• Hands-on experience with Bloomreach Engagement.

• Experience building email campaigns and automated customer journeys.

• Familiarity with dynamic content using Jinja or similar, plus basic HTML skills.

• A sharp eye for detail and the organisation to manage multiple campaigns.

• Confidence working with data and turning findings into practical improvements.

• An inquisitive approach and an appetite to keep testing and learning.

It is a great opportunity to build your CRM experience at an international scale and play a part in how a global fashion brand connects with its customers.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.