CRM Executive

About the Role

We are looking for aCRM Executive to join our Growth Pod and work closely with the Central CRM, Growth, Product, Analytics and Creative teams to improve the journey of new users — from onboarding and activation to their first and second transaction.

This is a hands-on role focused onCRM campaign execution, user segmentation, journey management and performance optimization. You will work across multiple channels, monitor user behaviour and campaign performance, and support experiments that make communication more relevant and effective.

What You’ll Do

• Plan, set up and execute CRM campaigns acrossPush, In-App, WhatsApp, SMS, RCS and Email.

• Manage and optimize campaigns across the0–30 day user lifecycle, including onboarding, activation, T1 and T1→T2 journeys.

• Create and maintain user segments based onlifecycle stage, behaviour, engagement, transaction history and campaign interactions.

• Set up automated journeys, campaigns and communication flows on platforms such asMoEngage, CleverTap, Braze or similar CRM tools.

• Work with the Growth Pod to identifyuser drop-offs, engagement gaps and opportunities for improving conversion.

• Support A/B tests and experiments acrossmessaging, creatives, channels, timing, frequency and journey sequencing.

• Monitor campaign performance and key funnel metrics such asdelivery, open rate, CTR, conversion, activation, T1 and T2 movement.

• Analyse campaign and user-level data to identify trends and actionable insights.

• Coordinate with Creative and Content teams to develop relevant communication and campaign assets.

• Ensure campaigns are launched accurately and on time, with proper audience selection, targeting, scheduling and QA.

• Maintain campaign calendars, documentation and performance reports.

• Continuously identify opportunities to improveengagement, activation and repeat transactions.

What We’re Looking For

• 1–3 years of experience in CRM, Lifecycle Marketing, Growth Marketing, Campaign Management or a similar role.

• Hands-on experience with a CRM or engagement platform such asMoEngage, CleverTap, Braze or similar.

• Good understanding of CRM channels includingPush, In-App, WhatsApp, SMS and Email.

• Comfortable working withuser segments, cohorts, lifecycle journeys and funnel metrics.

• Basic understanding of campaign performance metrics and data analysis.

• Strong attention to detail and ability to manage multiple campaigns simultaneously.

• Curious mindset with an interest in understandinguser behaviour and experimentation.

• Strong coordination and communication skills, with the ability to work cross-functionally.

• Ability to work in afast-paced, high-ownership environment.

What Makes This Role Interesting

This role offers an opportunity to build strong expertise across the CRM and Growth lifecycle:

CRM Execution → User Segmentation → Campaign Optimization → Experimentation → Lifecycle Marketing

You will work closely with the Growth Pod to understand how new users behave, identify opportunities across their journey and execute campaigns that help users move fromsignup to activation, first transaction and repeat engagement withSri Mandir.

Do your most meaningful work alongside us. Be a part of something big.

One Team. One Goal. Assisting millions on their digital devotional journeys