Creator Reputation and Perception Lead - TikTok Operations

The Creator Reputation & Perception team leads regional strategies to strengthen TikTok’s relationships with creators, build trust and affinity, and drive engagement with key creator products and programs. We create high-impact creator experiences, recognition programs, and flagship events that celebrate creator success, foster meaningful community, and deepen creators’ sense of belonging on the platform.

Responsibilities

• Lead the North America and Australia Creator Reputation & Perception team, shaping and executing regional strategies to strengthen TikTok's relationships with creators, build trust and affinity, improve creator perception, and drive engagement and adoption of key creator products and programs.
• Lead the development of high-impact creator experiences, recognition programs, and flagship events, including Creator Summits and industry activations. Create culturally relevant moments that celebrate creator achievements, foster meaningful community connections, and strengthen creators' sense of belonging and connection to TikTok.
• Develop and execute innovative creator engagement initiatives and integrated campaigns that bring TikTok's value proposition to life. Leverage compelling storytelling, creator insights, and creative activations to showcase creator success, deepen engagement, and empower creators to achieve their creative and professional aspirations on the platform.
• Build, lead, and develop a high-performing team, fostering a culture of creativity, collaboration, and accountability. Partner closely with Marketing, Communications, Product, and Monetization teams to align strategic priorities, deliver integrated creator initiatives, and drive measurable outcomes for creators and the broader business.

Minimum Qualifications

• Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Media, or a related field.
• Significant experience in creator partnerships, creator marketing, community engagement, brand marketing, communications, or a related field, with a strong track record of developing and executing creator-focused strategies and programs.
• Experience leading regional or large-scale creator engagement initiatives that improve creator trust, perception, engagement, and product/program adoption.
• Proven experience designing and delivering high-impact creator experiences, recognition programs, flagship events, and integrated campaigns.
• Demonstrated people management experience, including building, leading, and developing high-performing teams.

Preferred Qualifications

• Strong understanding of the creator ecosystem, digital content landscape, and the needs and motivations of creators.
• Experience working cross-functionally with Marketing, Communications, Product, and/or Monetization teams to deliver integrated business outcomes.
• Strong strategic thinking, project management, and stakeholder management skills, with the ability to drive execution in a fast-paced, matrixed environment.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and translate creator insights into actionable strategies.
• Experience using data and creator insights to inform strategy, measure impact, and optimize programs and campaigns.