Creator Growth Strategy Manager - TikTok (San Jose)

About Team

The PGC (Professionally Generated Content) team at TikTok is dedicated to driving the growth and evolution of a professional, high-quality content ecosystem. We are dedicated to creating a global platform that fosters knowledge/education ecosystem, learner engagement, and a vibrant educational community. Our goal is to be the primary destination for knowledge seekers worldwide. We categorize our content into various tracks such as Business & Finance, Humanities, and Technology, all focused on delivering high-quality educational content.

This role is responsible for driving awareness and onboarding intent among off-platform creators (e.g., YouTube, Instagram, Facebook) toward TikTok, by partnering with Marketing, Product, and Operations to build creator trust, amplify creator voices, and establish a strong advocacy ecosystem.

Responsibilities

• Identify showcase creators with strong influence and segment them based on content vertical, impact, and cross-platform presence
• Partner with local operations teams to execute creator outreach and onboarding while building long-term, trust-based relationships
• Develop tailored growth and content strategies for priority creators to scale their presence and impact on TikTok
• Identify common creator pain points across product, monetization, and distribution, and collaborate with cross-functional teams to drive resolution and experience improvements
• Design and execute creator advocacy programs to amplify creators’ external influence for TikTok
• Work closely with Marketing and Product teams to align external messaging and translate creator needs into product improvements

Minimum Qualification(s)

• Bachelor’s degree or above, with 3+ years of experience in creator ecosystem, content platforms, or related fields
• Strong understanding of YouTube, Instagram, Facebook ecosystems
• Strong data sensitivity with the ability to use SQL for analysis and problem-solving
• Proven ability to drive cross-functional collaboration and execution
• Strategic thinking with a deep understanding of creator growth dynamics

Preferred Qualification(s)

• High level of self-motivation and ability to work in a fast-paced environment