Country Manager, Korea, Amazon Ads

Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display and search advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high-quality sites across the web, and on millions of Kindles, tablets, and mobile devices. Reporting into the APAC Regional VP, this leader will be responsible for driving the sales growth of Amazon Advertising in Korea.

Amazon Advertising is seeking a 'builder' who will be responsible for developing and executing a bold and innovative vision that delights our advertisers and partners by maximizing the return on their marketing investment and helping them grow their businesses. The organization covers all Amazon Advertising ad products, such as Sponsored Ads, Video and STV, Display, Device Advertising and more. Internally, this role will partner closely across a number of teams, including Amazon Consumer, AWS, Twitch, Product, Creative, Ad Tech, and more. Externally, this individual will represent Amazon with the press and industry bodies, lead joint business plan negotiations, and be an active participant at trade events.

An extensive career as an Executive in the Advertising Industry will make a successful transition as a General Manager of the business with Amazon Advertising. They will be comfortable with ambiguity and will lead and innovate towards the future, defining the vision for the business and investment areas. They will lead the organization to be strategic advisors, providing customer insights that drive measurable business outcomes and growth with clients. They will leverage experience and high-judgment to define organizational strategy, organizational design, processes, tools, and incentives to maximize ROI and accelerate growth. This individual will invent on behalf of customers, drive execution of strategy, ensuring that the organization is consistently delivering measurable results in advertiser satisfaction, YoY revenue growth, renewal rates and other operational quality metrics. This individual will partner closely with Amazon leadership to establish joint goals and strategies.

If you're interested in joining a rapidly growing team that's building a unique, innovative business with a relentless focus on the customer, you've come to the right place.

Key job responsibilities
1) Build a high performance, input driven team

Attract, hire and retain top sales and digital media talent
Provide strong mentoring and coaching to direct reports and sales representatives
Elevate skillsets and develop bench strength in the organization
Determine short and long-range sales revenue plans per property, vertical, account, territory, and Sales AE; annual revenue budgets; tactical action plans
Create and implement sales programs and tools that increase performance by the sales staff
Develop relationships with key digital media and marketing executives in Korea
Lead the Korea team to promote advertising solutions for advertisers and customers

2) Grow revenue

Develop account, and agency coverage strategy for the Korea market
Drive strategic relationships with Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity.
Drive the sales management process as well as play a hands-on role in driving sales, generating leads and opening doors for the sales organization.
Partner with Amazon Retail and Online Ad Product teams on category and product development strategies
Lead the larger organization of Amazon Advertising for success
Partner brands and support all advertiser education initiatives that will help their advertising on Amazon.

3) Serve as Amazon's Advertising Industry Ambassador

Responsible for overseeing decision making and strategies for the LCS Korea team
Utilize existing client and agency relationships to drive large, long-term deals with top brand advertisers
Represent Amazon at key industry conferences, trade magazines and other speaking events
Drive strategic meetings with senior executives to help set program direction and priorities

4) Drive product innovation through thorough

understanding and representation of customer and industry trends/needs to ensure Amazon continues to provide a resonate and differentiated value proposition

Partner with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers
Assess potential acquisition or partner targets to expand the program's reach and scope

A day in the life
Your days are dynamic and customer-focused. You'll lead weekly business reviews diving deep into pipeline health, coach account executives on high-stakes video pitches, and engage directly with C-suite advertisers on multi-million dollar partnership agreements. You'll collaborate cross-functionally to unlock inventory and solve client challenges. Activities range from agency stakeholder meetings to reviewing key proposals to strategizing on streaming TV acceleration. You'll balance strategic planning with hands-on problem-solving, celebrating team wins while addressing blockers requiring executive escalation.

About the team
The Amazon Ads Korea team is a high-performing, metrics-driven organization united by relentless customer obsession. Team operates with radical transparency—openly discussing wins, misses, and blockers. The culture emphasizes continuous learning through pitch training, ad-tech certifications, and cross-functional partnerships. Team members are bilingual, bicultural professionals who thrive on ambitious stretch goals while maintaining accountability.

Basic qualifications

- 12+ years of B2B sales leadership experience, with a proven track record of driving revenue growth and team development
- Experience in managing and scaling high-performing business development teams, including hiring, training, and retaining top talent
- Demonstrated ability to build and maintain strong relationships with C-suite and senior-level clients and stakeholders
- Deep understanding of the advertising industry, with expertise in developing and executing effective strategies
- Speak, write, and read fluently in English
- Speak, write, and read fluently in Korean
- 3+ years of digital marketing experience
- 2+ years of cross-border advertising experience

Preferred qualifications

- Experience consistently reaching and exceeding ambitious revenue goals, preferably in the digital advertising or e-commerce space
- Proven track record in growing video advertising and streaming TV businesses, including experience building strategic partnerships with connected TV platforms and streaming services
- Deep knowledge of ad tech solutions, programmatic advertising, and performance marketing products
- Proven success in leading strategic initiatives and negotiating high-value, complex deals with enterprise-level clients
- Exceptional interpersonal and communication skills, with the ability to effectively influence and collaborate with cross-functional teams
- Strong business acumen and strategic thinking, with the ability to identify and capitalize on emerging trends and opportunities in video and ad tech
- Experience in leading organizational transformations and driving innovation within a rapidly evolving business environment
- Extensive knowledge of the Korean advertising landscape and the Amazon Ads product suite, with a track record of successfully growing the business in the local region
- Speak, write, and read fluently in Mandarin
- Speak, write, and read fluently in Japanese
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
- 5+ years of digital media ad sales experience

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visithttps://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.