Copywriter

About Aramya
Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.

Aramya is a 300 Cr ARR fashion & lifestyle company backed byAccel andZ47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth, going live in H2 2026.

Current Retail footprint: Total 21
16 stores in Bengaluru + 2 stores in Hyderabad + 2 stores in Ahmedabad 1 store in Mysore (and a few more are yet to go live).

Opening next: 25 cities in the pipeline.

Website:https://aramya.in/

Our Team:https://shorturl.at/l6u

About the opportunity
We're looking for someone to own how our brands speak across new cities, new brands and every customer touchpoint. You'll shape the content strategy, set the voice and write the words that drive clicks, sales and repeat orders.

This is a high-ownership role, working directly with marketing, design, performance, CRM and retail.

Key responsibilities
1. Brand and campaigns
- Lead the content for launches, seasonal drops and festive campaigns across our brands, owning the story from concept to execution.

- Turn campaign ideas into taglines and storytelling that work across channels, in partnership with the design and creative teams.

- Own and evolve the brand voice guide so every channel sounds like Aramya.

2. Performance and growth
- Own ad creatives for Meta, Google and marketplaces, from the hook and concept to the final scroll-stopping statics, carousels and Reels-style videos, working with design and the creative team.
- Work with the performance team to read results and improve CTR, conversion and ROAS through copy and creative.

3. Product and website
- Own website and app content, from homepage and collection pages to landing pages and on-site messaging that helps customers buy with confidence.
- Bring fabric, craft and comfort to life in simple words, without overclaiming.
- Write SEO-friendly copy for category pages and collections.

4. CRM and retention
- Write app push notifications, WhatsApp messages, emails and SMS that drive repeat purchases.
- Run A/B tests on subject lines, hooks and CTAs with the CRM team.

5. Social and stores
- Own the content for Instagram, Reels and creator collaborations, from captions and scripts to hooks and briefs.
- Write in-store signage, tags, packaging inserts and launch communication for our retail stores.

Key Skills & Qualifications
- 2–5 years of copywriting experience at a brand, D2C company or agency.
- A portfolio that shows both brand storytelling and performance copy (Social Media, CRM and ads).
- Excellent English, plus strong Hindi or Hinglish for ads, social and WhatsApp.
- Ability to write short and sharp: a 5-word hook, a 40-character push, a 2-line product description.