DL
Content Writer
Diverse Lynx India
🇺🇸 United States
On-site
4 months ago
- CMS
- SEO
- WCAG
- HTML
- CSS
- Agile
- Scrum
4 months ago
• Bachelor's degree in Marketing, Communications, Digital Media, IT, or a related field.
• 6–10 years of experience in CMS content management, preferably with Umbraco.
• Previous experience in digital content strategy, content production, or website operations.
Required Skills
• Strong hands-on experience with Umbraco CMS (content editing, component management, workflows). Excellent knowledge of written english, and the ability to proofread given content. Web page style analysis using Chrome dev tools (checking font properties, padding values, etc.)
• Solid understanding of SEO principles, web accessibility (WCAG), and content best practices.
• Excellent writing, editing, and proofreading skills.
• Ability to manage multiple projects and work with cross-functional teams.
• Strong attention to detail and organizational skills.
• Experience working in large-scale, multi-brand or multi-region websites.
• Basic understanding of HTML/CSS and website structure.
• Familiarity with Agile or Scrum workflows.
Job specification
1. Content Strategy & Planning
• Develop and maintain a structured content strategy tailored for Umbraco CMS.
• Work closely with product, design, and development teams to plan content updates and new content initiatives.
• Define content governance rules, taxonomy, metadata, and page templates.
2. Content Management & Execution
• Oversee creation, editing, publishing, and maintenance of website content using Umbraco CMS.
• Ensure content adheres to brand guidelines, SEO best practices, accessibility standards, and quality benchmarks.
• Recreating web pages on the basis of already existing ones
• Revising the web content for words including regional spelling variations, typos, outdated information and significant content details like regional differences or currencies.
• Optimizing the images used across the website, using given web tools
o Converting images to specified formats
o Creating SEO friendly alt texts to the images on website
o Setting correct image cropping using CMS or external tools
• Visual adjustment of migrated web pages, including CSS styling done with visual UI (no coding is required)
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3. Stakeholder Collaboration
• Act as the primary point of contact for content requests from various business units.
• Collaborate with UX designers and developers to ensure layouts and components support content needs.
• Conduct regular content review sessions with stakeholders for approvals and feedback.
4. Content Governance & Quality Assurance
• Maintain content workflows, review processes, and permissions within Umbraco.
• Perform regular content audits to ensure accuracy, consistency, and removal of outdated content.
• Monitor and optimize site performance metrics related to content (page speed, engagement, SEO trends).
5. Team Leadership & Training
• Lead and mentor content editors, writers, and junior CMS users.
• Conduct training sessions for new stakeholders on Umbraco features and content workflows.
• Drive continuous improvement in content operations and CMS usage.
Skill Category -Technical Writer
Keyskills - Must Have CMS, Nice to Have Umbraco
Content Writer · Diverse Lynx India