Content Marketing Specialist

Role Overview:

We are looking for aContent Marketing Specialist who can develop high-quality, authoritative content that strengthens Octopus Digital’s brand, product visibility, thought leadership, and discoverability across global markets.

The ideal candidate will be an excellent writer and researcher with a strong understanding ofB2B technology content, SEO, and AI-powered content discovery. They should understand how search engines and AI platforms such asChatGPT, Gemini, Claude, and Perplexity discover, interpret, summarize, and surface information.

The role will involve creating content that is valuable to human audiences while also being structured and optimized forsearch and AI-driven discovery.

Key Responsibilities:

• Developblogs, articles, website content, value propositions, case studies, LinkedIn content, newsletters, press releases, campaign copy, and other marketing assets.
• Translate complex technology, industrial, and digital transformation concepts intoclear, engaging, and commercially relevant content.
• Research industry trends, customer pain points, market questions, and emerging topics to identify valuable content opportunities.
• Develop content aroundAI, GenAI, Industrial IoT, Industry 4.0, digital transformation, data, automation, and industrial technology.
• Supportexecutive thought leadership, contributed articles, podcasts, webinars, media opportunities, and other external communications.
• Developpillar content, topic clusters, supporting articles, FAQs, and other knowledge-rich content that establish topical authority.
• ApplySEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) principles to improve content discoverability across traditional search engines and AI-powered platforms.
• Develop and optimize content for discoverability across platforms such asGoogle, ChatGPT, Gemini, Claude, and Perplexity.
• Structure content so that key information isclear, authoritative, factual, well-supported, and easily interpretable by search engines and AI systems.
• Use AI tools forresearch, ideation, content analysis, personalization, drafting, editing, and optimization, while maintaining originality, accuracy, and strong editorial standards.
• Monitor content performance and AI/search visibility and use insights to continuously improve the content strategy.
• Collaborate with product, sales, subject-matter experts, and leadership teams to develop accurate and credible content.

Requirements:

• 3–4 years of experience in content marketing, copywriting, SEO, digital marketing, or a related field.
• Demonstrated ability to produceexcellent, original B2B content.
• Excellent written and verbal English with stronggrammar, storytelling, editing, and communication skills.
• Strong research skills and the ability to understand and simplifytechnical and complex subjects.
• Good understanding ofB2B content marketing, SEO, search intent, keyword research, and content strategy.
• Familiarity withAI-powered search and content discovery, including concepts such as AEO, GEO, and AI Optimization.
• Understanding of howLLMs and AI-powered platforms discover, interpret, and surface information.
• Hands-on experience with AI tools such asChatGPT, Claude, Gemini, Perplexity, or similar platforms.
• Ability to work with subject-matter experts and transform technical knowledge into compelling business content.
• Experience withB2B technology, SaaS, industrial technology, engineering, automation, or digital transformation will be an advantage.

What We’re Looking For:

We are looking for someone who is more than a traditional copywriter. The ideal candidate combines:

Excellent writing + strong research + SEO knowledge + understanding of AI-powered discovery + genuine curiosity about technology.