TP
Chief Marketing Officer
Thorndale Partners
🇺🇸 United States
On-site
Manager or above
7 months ago
- SEO
7 months ago
Not enough detail in this posting to match
We are looking for a high-impact Chief Marketing Officer with deep experience in Fintech Software Products to build and scale a world-class marketing engine from the ground up for our client. As the sole marketing leader, you will be the architect of the go-to-market strategy, managing a network of agencies and partners to drive growth within the targeted financial institutions. You'll own everything from brand narrative to M&A integration, reporting directly to the Board on the path to market dominance.
Your Gameplan and Mission
- Strategic Architecture: Design a 24-month roadmap covering brand, PR, events, and paid media. You'll own the budget, the KPIs, and the "why " behind every dollar spent.
- External Workforce Management: Hand-pick and lead a high-performing roster of agencies and contractors. You'll set the bar for excellence and ensure our partners deliver ROI.
- Brand & Content Authority: Build a digital presence that builds trust. You'll lead the evolution of our website, SEO, and a content calendar that speaks the language of bank executives and compliance officers.
- Industry Influence: Own our relationships with industry associations. You'll turn conferences into pipeline engines through strategic sponsorships and high-touch event execution.
- Growth & Analytics: Run multi-channel campaigns (LinkedIn, Google, Trade Media) with a data-first mindset. You'll partner with Finance to track CAC, MQLs, and total pipeline impact.
- Sales & Product Synergy: Arm our sales team with elite pitch decks and playbooks. You'll bridge the gap between product innovation and market readiness.
- M&A Integration: Lead the marketing transition for 1–2 acquisitions per year, ensuring seamless brand migration and customer communication.
Your Background
- 10+ Years of B2B Marketing Leadership: Deep roots in Technology Products and Software for Fintech or Banking Tech are essential. Experience with Transactional revenue models and Saas
- The "Solo-Plus " Mindset: You are a strategic visionary who isn't afraid to get your hands dirty. You know how to drive massive results through vendors without a large internal headcount.
- Relationship Mastery: A proven track record of working with industry bodies and presenting complex data to Boards.
- Analytical Rigor: You live in the dashboards. You understand the math behind a successful enterprise sales funnel.
- Agility: You thrive in an "action-first " environment and favor experimentation over endless deliberation.
Thorndale Partners, LLC
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Chief Marketing Officer · Thorndale Partners