Chief Commercial Officer– Pakistan Operations

Job Title: Chief Commercial Officer (CCO) – Pakistan Operations

Location: Lahore, Pakistan

Reports to: Head office, UAE

Company Overview:

Our client, one of the largest developers in the UAE, has an extensive portfolio that includes high-profile projects in UAE and 15 other countries across the globe. With their recent expansion into Pakistan, it has started its operations in Lahore and seeks an accomplished CCO to lead and drive business growth in this new market.

Role Summary:

The Chief Commercial Officer (CCO) will play a critical role in developing and implementing commercial strategies to drive revenue growth and establish market dominance for the company in Pakistan. This senior leadership position requires a visionary, results-oriented professional with extensive experience in real estate sales, marketing, and business development. The CCO will work closely with the leadership team to ensure alignment of the commercial strategy with organizational objectives and drive expansion into key markets.

Key Responsibilities:

• Commercial Strategy Development and Execution

• Develop, execute, and manage commercial strategies to achieve the company's revenue, profitability, and market share objectives in Pakistan.

• Conduct market research to identify emerging opportunities, competitive threats, and shifting market dynamics to inform strategic direction.

• Oversee the formulation of sales, pricing, and distribution strategies to maximize revenue potential and customer satisfaction.

• Sales and Business Development

• Understand the targets set by the management and work towards achieving the sales targets

• Lead the sales team in identifying new business opportunities, cultivating client relationships, and closing high-value deals.

• Develop and implement robust sales processes, KPIs, and performance metrics to drive a high-performance sales culture.

• Drive client acquisition and retention efforts through tailored business development initiatives and customer relationship management.

• Marketing and Brand Development

• Oversee the marketing function, ensuring the development of a strong brand presence and awareness in the Pakistani market.

• Guide strategic marketing campaigns, digital and offline advertising, and public relations efforts to strengthen brand positioning and drive customer engagement.

• Ensure the development of targeted marketing materials and sales collateral that effectively communicate the value proposition of Reportage Properties.

• Partnership and Stakeholder Management

• Build and maintain relationships with key stakeholders, including government bodies, corporate clients, investors, and industry partners, to foster collaboration and business growth.

• Identify and negotiate partnerships with real estate agents, brokers, and other commercial channels to maximize market reach.

• Represent Reportage Properties at industry events, conferences, and forums to enhance brand visibility and industry reputation.

• Financial Performance and Budget Management

• Work closely with the CFO to monitor commercial budgets, sales forecasts, and financial targets for the Pakistani market.

• Track sales performance and recommend adjustments to strategy as needed to ensure profitability.

• Provide regular financial and operational updates to the CEO and executive team, highlighting achievements, challenges, and solutions.

• Team Leadership and Development

• Lead, mentor, and motivate the commercial team, fostering a culture of innovation, accountability, and high performance.

• Establish clear goals and KPIs for the team, ensuring alignment with the organization’s commercial objectives.

• Facilitate training and professional development to enhance team capabilities in sales, marketing, and customer service.

Qualifications and Experience:

• 15+ years of experience in senior commercial roles within the real estate, property development in Pakistan.

• Proven track record of achieving and exceeding commercial targets, with strong expertise in sales, marketing, and business development.

• Demonstrated experience in managing large teams, budgets, and high-profile projects.

• Degree in Business Administration, Marketing, or a related field; MBA or equivalent advanced degree preferred.

• In-depth knowledge of Pakistan’s real estate landscape, with a solid network within the industry.

• Skills and Competencies:

• Strong strategic mindset with the ability to balance short-term goals with long-term vision.

• Excellent negotiation and communication skills, with a talent for building and maintaining relationships.

• Financial acumen, with a strong ability to interpret data and make informed decisions.

• Hands-on leader with the ability to inspire and lead diverse teams toward shared objectives.