Channel Marketing Manager

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and FLEX and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all. 

Summary of Responsibilities

The Channel Manager is responsible for driving profitable share growth across the entire market by managing the development of the channel harmonization strategies.  This includes developing pricing and promotional strategies across channels that deliver top line sales and bottom-line profit with efficient utilization of working capital.

Brand Responsibility: EGO

Channel Responsibility: Key Channels including Home Centers, Hardware, Construction Supply, STAFDA, and E-Commerce.

Key Job Responsibilities 

National Promotions

• Develop and execute the promotional strategy to drive demand and share gains for our national brands and minimize channel conflict.
• Develop a Pro Forma based approach to analyze promotional plans.
• Develop reporting to manage, track and analyze key data to measure promotional effectiveness and set KPIs.
• Attend product line reviews with major channel partners to strategize and present Chervon’s national and channel specific strategies.
• Analyze and track inventory, market share and competitive landscapes. 

Channel Promotions

• Work with channel/customer to identify, develop, and implement channel/customer specific programs – channel promotions, strategic programs, events, etc. 
• Support promotional plans to manage excess inventory at a customer level.
• Review Pro Forma financials, discuss channel conflicts and work through solutions with Sales, Brand and Product Development teams.

Product Pricing Strategy

• Determine market-based pricing strategies to stimulate sales to maximize share while managing profitability and channel harmonization.
• Align with Brand Managers and Product Management to ensure the right selection, positioning and pricing strategy for current products and new product launches at a SKU level.
• Work with the back-end Brand Business Management (BBM) team and senior leadership teams to create a Pro Forma reporting to analyze pricing scenarios.
• Monitor online marketplaces via third party vendor to protect the integrity of our brands in the digital space. 
• Manage price changes as necessary driven by current business conditions from inflation to tariffs, from freight expense to competitive threats.
• Work with BBM team develop pricing files for all brands, including MSRPs; troubleshoot anomalies.
• Work with BBM team to maintain channel price files.
• Align with Sales teams and Back End Account Management (BEAM) teams in Nanjing, China on pricing direction, alignment and execution.

Marketing Support

• Align pricing and promotional strategies with Brand Managers.
• Working with the Brand Management teams, support the planning and marketing execution to drive the promotional success both online and in-store.

Qualifications

Required Education and Experience

• A bachelor's degree in business or equivalent and at least 5 years of proven success as a channel manager, account manager, or other related experience.
• Experience in building and successfully executing product pricing strategies within the retail environment
• Appreciates and thrives within an entrepreneurial environment
• Experience with sales performance metrics reporting and analytics
• Excellent communication skills
• Team management skills
• Strong analytical and organization skills
• Fluency in key business measures – sales, gross margin, etc. 
• Demonstrated ability to manage multiple projects
• Salary Range: $115k to $145k base + bonus opportunity 

Travel

This position requires up to 15% travel. International travel may be required on occasion.

Work Environment

Chervon North America operates in a casual and fun environment. Our North American headquarters is located one block from I-88 in a state-of-the-art LEED certified facility with high-end amenities such as a gourmet café, gym, outdoor terrace, landscaped patio, ergonomic height-adjustable desks, and open collaborative spaces. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, parental leave, a generous 401(k) match, an open PTO program and a hybrid work environment.  

We think Chervon is a great place to work!  Be part of our new future! Better Tools.  Better World.  

Chervon North America, Inc. is an Equal Employment Opportunity Employer committed to hiring a diverse workforce.  We consider all applicants for employment without regard to race, age, religion, color, marital status, national origin, sexual orientation, disability, gender, pregnancy, military status, order of protection status, transgender status, genetic information, or any other category protected by law. 

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