Category Account Manager, FMCG, Groceries (Philippines E-Commerce)

About the team

ByteDance E-commerce is building a new generation of digital commerce by connecting merchants, brands, and consumers through an integrated online shopping ecosystem.

The FMCG, Grocery & Pets team is focused on building a compelling product assortment and a thriving merchant ecosystem that meets consumers' everyday needs.

From household essentials and packaged food to beverages, pet food, and pet supplies, we work with a diverse range of merchants to make everyday shopping more accessible, convenient, and engaging.

Our team works across merchant acquisition, category development, commercial partnerships, and seller growth to unlock new business opportunities and build a sustainable, competitive marketplace.

About the Role

As a Category Account Manager, you will play a key role in growing the FMCG, Grocery & Pets business by developing merchant partnerships, expanding product assortment, and identifying new opportunities to drive category performance.

You will work with a diverse portfolio of merchants, including FMCG distributors, established brands, grocery retailers, specialty pet merchants, and high-potential marketplace sellers. Beyond managing existing accounts, you will identify emerging sellers, uncover assortment gaps, and develop strategies to help merchants grow their businesses.

Working at the intersection of commercial management, category strategy, and e-commerce operations, you will collaborate with cross-functional teams to improve seller performance, strengthen the customer shopping experience, and drive sustainable category growth.

Responsibilities

• Build and Expand the Merchant Ecosystem: Identify, acquire, and develop brands, distributors, grocery retailers, specialty merchants, and high-potential marketplace sellers to strengthen product assortment and drive category growth.
• Drive Merchant Growth & Partnerships: Build strong merchant relationships, negotiate commercial terms, and develop Joint Business Plans (JBPs) covering assortment, pricing, promotions, and campaign participation.
• Unlock Category Growth Opportunities: Analyze category performance, consumer demand, and market trends to identify assortment gaps and growth opportunities across traffic, conversion, pricing, content, livestream, and affiliate channels.
• Develop High-Potential Sellers: Support the growth of emerging and mid-to-long-tail merchants through structured incubation programs, seller engagement initiatives, and scalable performance management approaches.
• Improve Seller & Customer Experience: Monitor seller performance and operational metrics, including cancellation rates, returns, fulfilment, and shipping lead times, and work with merchants to address issues that affect conversion and customer satisfaction.
• Execute Commercial & Category Initiatives: Develop and implement category or sub-category growth plans, seasonal campaigns, promotional initiatives, and other commercial programs to improve business performance.
• Drive Data-Informed Decisions: Prepare business reviews, merchant proposals, and performance reports using Excel and PowerPoint to identify opportunities, track progress, and communicate recommendations.
• Collaborate Across Functions: Partner with Campaign, Creator, Affiliate, Ads, Operations, and Product teams to execute growth initiatives and deliver category business targets.

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in e-commerce, category management, account management, business development, FMCG, retail, or related commercial roles.
• Strong commercial acumen, with the ability to identify business opportunities, negotiate effectively, and build productive relationships with external merchants.
• Strong analytical and problem-solving skills, with the ability to interpret business data and translate insights into actionable growth plans.
• Excellent communication and stakeholder management skills, with the ability to work effectively across merchants and internal cross-functional teams.
• Proficiency in Microsoft Excel and PowerPoint, with the ability to analyze performance data and prepare business presentations.

Preferred Qualifications

• Experience in FMCG, grocery, food and beverage, household essentials, personal care, pet food, pet supplies, or related consumer categories.
• Experience managing e-commerce marketplace sellers, distributors, retailers, or brand accounts through platforms such as Shopee, Lazada, or similar marketplaces.
• Understanding of e-commerce growth levers, including assortment planning, pricing, promotions, campaign management, content commerce, livestream, and affiliate.