VI
Campaign Operations
VARITE INDIA PRIVATE LIMITED
🇮🇳 India
On-site
3 weeks ago
- Marketo
- AI
- Change Management
- Microsoft Dynamics
3 weeks ago
About The Client:
A global professional services network and part of the Big Four, along with Client, EY, and KPMG, operating across 149 countries worldwide.
Essential Job Functions:
- Lead the end-to-end migration of existing Outreach.io campaigns, cadences, workflows, templates, and reporting processes into Marketo.
- Analyze current-state campaign processes and define future-state campaign operating procedures aligned with the modernized Marketo framework.
- Build, launch, monitor, and optimize Marketo campaigns, including audience segmentation, workflows, nurture programs, and lead routing logic.
- Validate migrated campaign assets for functionality, performance, quality, and compliance before production deployment.
- Coordinate migration activities, timelines, dependencies, risks, and priorities with Sales Operations, Marketing Operations, and GTM stakeholders.
- Support both migration activities and business-as-usual campaign execution to ensure continuity of business-critical campaigns.
- Drive adoption of AI-powered personalization across campaign workflows and leverage AI capabilities to improve targeting and content personalization.
- Support campaign orchestration across multiple regions and business units, ensuring consistent execution and operational standards.
- Establish repeatable campaign processes, QA procedures, operational controls, and documentation to improve reliability and scalability.
- Drive weekly operational reviews, track issues, risks, dependencies, and remediation actions, and monitor migration progress.
- Partner with Analytics to develop campaign performance dashboards and reporting frameworks for campaign effectiveness and migration tracking.
- Facilitate requirements gathering and translate business requirements into campaign workflows, segmentation, nurture programs, and operational solutions.
- Partner with Marketing Operations, GTM, RevOps, Analytics, and Sales teams to manage cross-functional dependencies and campaign execution requirements.
- Communicate project status, risks, issues, dependencies, and recommendations to stakeholders and leadership.
- Support change management, user adoption, training, and enablement activities for users transitioning to the new platform ecosystem.
- Identify opportunities for process improvement, automation, standardization, and campaign optimization within the Marketo environment.
- 5+ years of experience in Campaign Operations, Marketing Operations, Revenue Operations, or a related field.
- 3+ years of hands-on experience with Marketo administration and campaign execution.
- Hands-on experience with Marketo campaign builds, workflows, audience segmentation, nurture programs, lead routing, lifecycle management, and scoring.
- Experience with Outreach.io and demonstrated experience migrating campaigns, cadences, workflows, templates, and reporting processes between marketing automation and sales engagement platforms.
- Experience with Sales Qualifier, AEP, AJO, Tapistro, or similar marketing automation platforms.
- Experience implementing AI-enabled marketing workflows, AI-powered personalization, audience targeting, or content personalization programs.
- Experience supporting global campaign operations across multiple geographies and business units.
- Strong understanding of lead management, lifecycle stages, lead scoring, segmentation, campaign workflows, and campaign orchestration.
- Experience working with Microsoft Dynamics and related lead management processes.
- Experience with campaign QA, operational governance, process documentation, reporting, and quality controls.
- Strong analytical and problem-solving skills with the ability to identify campaign issues, operational risks, dependencies, and optimization opportunities.
- Strong project management and stakeholder management capabilities, including experience coordinating cross-functional teams and migration activities.
- Excellent communication skills with the ability to communicate project status, risks, dependencies, and recommendations to business stakeholders and leadership.
- Experience supporting change management, user adoption, training, and enablement during platform transformation initiatives.
- Marketo certification is a plus.
Unlock Rewards:Refer Candidates and Earn.
If you're not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you'll receive a one-time referral bonus based on the following scale if the preferred candidate completes a three-month assignment with VARITE.
Experience Level Bonus Referral:
| 0-2 years | INR 5,000 |
| 2-6 years | INR 7,500 |
| 6+ years | INR 10,000 |
About VARITE:VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.
Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status
Campaign Operations · VARITE INDIA PRIVATE LIMITED