Campaign Operation Specialist

About the team

The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to create an environment that brings communities together in real-time to create meaningful and interactive connections around the globe.

Responsibilities

• Data Analysis: Leverage campaign performance and other data sources to produce in-depth user research reports aligned with business goals. Reports may cover, but are not limited to, campaign operations, vertical insights, and target audience understanding.
• Content Understanding and Analysis: Combine data analysis skills with content expertise to deliver research report that provide actionable insights on content for the target audience and business objectives.
• Campaign Operations Support: Assist the operations team with campaign execution, prize sending, data monitoring, and performance summarization to ensure smooth campaign management. This includes:
• Data Monitoring & Analysis: Track campaign metrics and user feedback, and provide timely recommendations to help the operations team adjust campaign strategies.
• Campaign Summarization: Analyze campaign performance, summarize effectiveness, and optimize future campaign plans based on insights.
• Campaign Prize Sending: Coordinate and send prizes to the selected awardees.
• Support Other Operations Projects: Contribute to vertical analyses, user research, surveys, and other related initiatives.

Minimum Qualifications

• Relevant work experience in Data Analysis, Product Operations, Campaign Operations, or related fields.
• Strong problem-solving skills with the ability to identify data issues and provide timely feedback. Comfortable working in an international team environment.
• Solid understanding of campaign execution, including mechanisms and processes required to run successful campaigns.
• Skilled at analyzing and summarizing campaign data to drive actionable insights.

Preferred Qualifications

• Excellent project management skills to ensure projects are completed on time and of high quality.