Brand and Social Specialist

Company:

Description:

We are seeking a talented individual to join ourMarketing and Communications team atMarsh. This role will be based inSydney or Melbourne. This is a hybrid role that has a requirement of working at least three days a week in the office.

TheBrand and Social Specialist will implement and elevate Marsh’s Pacific organic social media strategy, with a primary focus on LinkedIn and other Marsh-owned channels. Reporting to the Brand and Communications Leader, Pacific (with a dotted line to the enterprise Social Media Centre of Excellence), this hands-on role will drive content development, employee advocacy, community engagement, governance and reporting to support commercial and strategic objectives across the Pacific region.

We will count on you to:

• Implement the Pacific organic social media strategy across LinkedIn and other relevant owned channels (excluding paid media), ensuring content is tailored to AU/NZ audiences and aligned to brand and business priorities.
• Own the LinkedIn content strategy and calendar, planning themes, series and campaigns that support thought leadership, client-facing storytelling and colleague engagement.
• Produce, edit and publish high-quality content for LinkedIn and other channels (posts, long-form articles, scripts for native video, image/carousel concepts), and localise/re-purpose global and regional assets for cultural relevance.
• Roll out and run the employee advocacy program in Pacific, including toolkits, playbooks, training and prompts to increase colleague participation and engagement
• Monitor and engage with the LinkedIn community in line with governance guidelines and SLAs, responding or escalating as required and proactively identifying engagement opportunities and thought leaders.
• Track performance and deliver regular reporting and actionable insights to stakeholders, maintaining dashboards and contributing Pacific results into enterprise reporting cycles in coordination with the Centre of Excellence.

What you need to have:

• Approximately 3–4+ years’ experience in social media, digital communications or related roles, ideally within professional services or a large matrixed organisation.
• Demonstrable expertise in LinkedIn organic strategy, content development and growth tactics, with strong short-form copywriting, editing and storytelling skills for professional audiences.
• Experience delivering LinkedIn-first organic campaigns and/or employee advocacy initiatives, including use of social publishing and analytics tools to report on performance.
• Ability to work effectively across functions in a matrixed environment, partnering with stakeholders across Communications, Brand, Marketing, HR, Legal and global teams.

What makes you stand out:

• Experience supporting executive/leader profiling programs (e.g., thought leadership pillar development and amplification planning).
• Capability to brief and coordinate development of short-form video and creative assets with designers, videographers or agencies.
• Strong governance and risk awareness, with understanding of confidentiality, privacy and regulatory considerations in professional services social activity.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

About Marsh: