Business Marketing Lead

Job description - Business marketing in the Banking, Securities, Investment Banking and Insurance sector for the Americas market in Wipro

The role will focus on one of the sectors, as well to support key strategic initiatives across the sectors in the Americas 2 Strategic Market Unit (SMU). The role is aligned to three strategic priorities of Wipro with a clear focus on Growth - Growth in the existing portfolio of large clients, winning large deals in existing as well as in new accounts and strategic partnerships with large technology players in the sector.

The marketing role will focus on the following.

• Enabling business growth by growing existing accounts and winning new accounts - Drive account-based marketing for existing large accounts and must-have accounts. Identify list of accounts and key customer stakeholders as the circle of engagement and influence and utilize business solutions, capabilities and content from different parts of Wipro to drive targeted campaigns using multiple channels.
• Deal origination, influence & amplification - Focus will be on engagement, origination, influence and post-win amplification of qualified large deals. Deal origination to be achieved through the Account Based Marketing (ABM) approach and through influencing existing opportunities.
• Enable the Sector positioning and GTM to help improve mindshare and generate demand - To be known in the sector by taking the best of Wipro to the market. By amplifying our differentiated positioning and maximizing industry domain events, campaigns, content & assets, leadership rankings in Analyst reports, industry wins.
  
  

There are multiple channels and activities to drive the above and proficiency and expertise in using the channel is an important requirement. The channels include but not but not limited to -

• Social media & Digital marketing campaigns both paid and organic (Wipro website, SEO, online advertising, online communities, Linkedin)
• Account specific events or sector specific events created around a set of accounts and customers (both in person and virtual)
• Direct marketing (email/mail/ email newsletter)
• Intent based campaigns
• Lead generation, management and nurturing campaigns
• Account Specific Microsites
• Use of technology and platforms to drive campaigns - Marketo and SFDC
  
  

Summary Of Marketing Priorities

This is a business marketing role which can be successful only if the person can initiate and hold conversations across levels within the team as well as with cross-functional teams. It is also an individual contributor role, where you will support the marketing head.

Your day-to-day work may include one or more of;

• Execute on account-based marketing for your sector covering existing and new accounts

• Maintain the account lists, account plans and customer databases for both existing and new accounts and updating that periodically.
• Work with processes, agencies, and specialized marketing teams (social media, brand, martech etc.) to plan and execute activities
• Understand industry, business, accounts and constantly view market, competition marketing activities
• Lead generation, lead management and nurturing campaigns
• Analyze data, gain insights and course correct as required

• End to end planning, executing and lead management for account specific events or sector specific events created around a set of accounts and customers ( both in person and virtual)
• Drive marketing programs within the sector and across the SMU.
• Interact and build a peer and stakeholder network within and outside the organization
• Use your proficiency in presentation, datasheets, and documents
• Track, maintain activity trackers, budgets and other operational tasks
  
  

Behavioural competencies

• Client centricity
• Problem solving
• Execution excellence
• Project management
• Influence and negotiation
• Be a proactive and collaborative marketer
• Be able to deliver effective communications
• Is responsive and respectful