Senior Manager, Goalie Business Unit

About the Role

The BU Manager, Goalie is a high-impact leadership position within CCM’s Commercialization team. Acting with a general manager mindset, you will own the full strategic and commercial lifecycle of the Goalie category — from long-range product vision through to handoff to the Go-To-Market team. You’ll lead a cross-functional team spanning Product Management, Design, and Development, and serve as the category’s senior voice across the organization.

This is a role for a strategic manager who is equally comfortable in a boardroom presenting to executives, on the floor with product developers, and in deep conversation with athletes and retailers.

What You’ll Own

Strategy & Business Performance

• Define and drive the 5-year category strategy and annual product roadmap.
• Own Global Gross Sales and margin targets; bring a data-driven approach to profitability, pricing, and resource allocation.
• Optimize SKU utilization and ensure all product creation meets go-to-market deadlines.
• Continuously improve team operating processes to raise speed and efficiency.

Product & Innovation

• Champion a consumer-first culture — leverage athlete insights, data, and market research to develop products that measurably help goalies perform at their best. 
• Build a clear 5-year vision and business plan.
• Maintain a deep, forward-looking innovation pipeline that keeps CCM the brand of choice for goalies.

Cross-Functional Leadership

• Serve as the face of the Goalie BU internally and externally — presenting to customers, retail partners, and executive leadership.
• Influence Sourcing, Supply Planning, Operations, Finance, Sales (NA & EU), Marketing, and Demand Planning to align around category objectives.
• Collaborate closely with other BU leaders to maximize overall company sales and profitability.
• Build and nurture strong relationships with key retailers and buying committees.

Team Leadership

• Lead, coach, and develop a team across Product Management, Design, and Development.
• Recognize and develop talent; empower your team to own their domains.
• Foster a culture of excellence, accountability, and innovation.

What You Bring

• University degree in Marketing, Business, Engineering, or a related field; MBA strongly preferred.
• 8+ years in Product Creation (product management, development, or design), including people management experience.
• Proven ability to set strategic vision and connect your team to it.
• Strong financial acumen — comfortable dissecting P&L, managing budgets, and identifying growth levers.
• Exceptional communication skills; experienced presenting to senior leaders and external partners.
• Sharp analytical and problem-solving skills with sound decision-making under ambiguity.
• A track record of building high-performing teams and a collaborative culture.
• Bilingualism (French and English) is a strong asset