Social Media Manager

Who Are We?

Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit to build healthier habits, move more, and feel better every day.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader with the energy and ambition of a team that's still building what's next.

What We're Looking For

We’re looking for astrategic, creative, and data-driven Social Media Manager to own and grow the organic social presence of one of Welltech’s brands.

You’ll turn social media into a meaningful driver ofbrand engagement and business growth, combining strong content instincts with platform expertise, audience understanding, experimentation, and data.

You’ll own the full social journey, fromstrategy and content planning to production, publishing, community engagement, and performance optimisation, while working closely with our Organic Social team and cross-functional partners.

Key Responsibilities:

• Own the Social Strategy: Develop and execute the brand’s organic social strategy acrossInstagram, TikTok, Facebook, Pinterest, and other relevant platforms.

• Create Content That Performs: Develop content ideas, formats, copy, and creative briefs across short-form video, static content, carousels, Stories, and other platform-native formats.

• Drive Content Production: Work with designers, creators, freelancers, agencies, and internal teams to bring concepts to life and keep content production running smoothly.

• Grow the Community: Build meaningful relationships with audiences and use community insights to identify content and growth opportunities.

• Test, Learn & Optimise: Track social performance, identify what’s working, test new ideas and formats, and turn data into clear actions that improve results.

• Stay Ahead of Social: Keep up with platform updates, trends, creators, competitors, and cultural moments — and find smart ways to make them relevant to the brand.

• Collaborate Across Teams: Partner with Marketing, Creative, Product, Paid Marketing, CRM, ASO, SEO, Analytics, Legal, and other teams to connect social activity with wider business priorities.

• Own the Results: Take responsibility for the brand’s organic social performance, proactively sharing insights, opportunities, and recommendations with the wider team.

Required skills

• Proven experience managingorganic social media for a consumer-facing brand, ideally across multiple platforms.

• Strong understanding ofInstagram, TikTok, Facebook, Pinterest, social algorithms, formats, trends, and platform best practices.

• Astrong creative instinct and a good eye for content that is engaging, authentic, culturally relevant, and platform-native.

• Adata-driven mindset with the ability to analyse performance, identify patterns, and turn insights into action.

• Experience developingsocial strategies, content calendars, creative concepts, and briefs.

• Experience working withcreators, freelancers, agencies, designers, or other content partners.

• Strongcopywriting and communication skills, with the ability to adapt messaging to different audiences and platforms.

• Excellentproject management and organisational skills, with the ability to manage multiple priorities and deadlines.

• A strong sense ofownership and proactivity, you see opportunities, test ideas, and make things happen.

• Comfortable working in afast-paced, international environment where priorities and platforms can change quickly.

• Working proficiency inEnglish B2 or above
  
  Nice to haves:

• Experience working withmobile apps, subscriptions, wellness, fitness, lifestyle, or other B2C products.

• Experience withsocial analytics and reporting tools and a strong understanding of social KPIs.

• Experience working withinfluencers or content creators.

• A strong interest inAI tools and emerging technologies that can make social content creation and workflows faster and more effective.

Candidate journey

⭕️ Recruiter call → ⭕️ Meet the Hiring Manager → ⭕️ Test Task → ⭕️ Panel Presentation

Check out some of our products:

Muscle Booster —https://musclebooster.fitness/
Yoga-Go —https://yoga-go.io/
WalkFit —http://walkfit.pro