Brand System & Tool Manager – Creative Studio

Are you passionate about turning brand knowledge, technology and AI into simple, smart solutions that make it easier for people to create great communication?

Do you enjoy connecting the bigger picture, seeing how systems, tools and workflows can work together – while also moving quickly from idea to implementation?

Creative Studio is looking for a Brand System & Tool Manager who will play a key role in our transformation from a traditional in-house production team into a Brand System Team.

You will help us build a connected ecosystem where brand knowledge, technology, AI, tools and workflows work together – enabling people across If to create high-quality, consistent and on-brand content, efficiently and at scale.

Our ambition is simple: make it easy to do the right thing – on brand.

About If Creative Studio 
Creative Studio is If’s Nordic in-house creative production team. We are now taking the next step, evolving into a Brand System Team that makes it easier for the whole organisation to create consistent, high-quality communication. 

Our ambition is simple: make it easy to do the right thing – on brand. 
To get there, we are building a connected Brand System where brand knowledge, technology, AI, tools and workflows work together. Instead of relying on people to remember every brand guideline, we want to build more of that knowledge directly into the tools and experiences they use every day. 

As AI changes how content is created, our role is changing too. Creative Studio will increasingly turn brand knowledge into practical tools, intelligent assistants, templates, automated workflows and self-service solutions that help both people and technology work consistently with our brand. 

About the role 
As Brand System & Tool Manager, you will join Creative Studio’s Production & Efficiency team and play an important part in shaping our future If Brand System. 

You will help connect our technology, tools and workflows into an ecosystem that makes content creation simpler, smarter and more consistent across If. 

This is both a strategic and hands-on role. You will look at the bigger picture, identify opportunities and help set direction, while also getting involved in implementation, testing, problem-solving and continuous improvement. 

You will work closely with Creative Studio, IT, colleagues across the business and external technology partners.  

What you will do 
You will: 

• drive the development and continuous improvement of Creative Studio’s systems, tools and self-service solutions 
• help build and maintain our If Brand System, including brand knowledge, AI-powered assistants, asset ecosystems, templates and brand governance capabilities 
• identify where AI, automation and templates can make content production simpler and more effective 
• act as Product Owner for selected Creative Studio platforms and tools 
• work closely with IT and other teams on integrations, development and implementation 
• develop solutions within the Microsoft 365 ecosystem, particularly SharePoint and connected tools 
• manage relationships with external technology partners and vendors, from requirements and delivery to quality and follow-up 
• lead projects and improvements from idea and analysis through to implementation and adoption 
• explore new technologies and turn promising opportunities into practical solutions 
• monitor performance, adoption and business value, using what you learn to continuously improve our solutions 
• make new tools intuitive, relevant and easy for people to use 
  help build brand governance, quality assurance and brand knowledge into tools and workflows 
• contribute to how AI agents, automation and intelligent workflows can be introduced responsibly across our If Brand System 

Who are you? 
We are looking for someone who combines strategic and analytical thinking with curiosity and a strong ability to turn ideas into action. 

You enjoy working where technology, AI, brand and user experience meet. You are comfortable when needs and technology evolve quickly, and you can move naturally between long-term thinking and hands-on problem-solving. 

You do not need to know everything from day one. What matters is that you are curious, comfortable learning and motivated by finding better ways to make technology useful for people. 

We believe you have 

• experience in system, product or platform management 
• strong knowledge of Microsoft 365 and SharePoint 
• experience working with external vendors and technology partners 
• experience leading projects, implementations or digital transformation initiatives 
• a strong interest in AI, automation and emerging technologies, and how they can create real business value 
• the ability to understand business needs and translate them into scalable technical solutions 
• strong analytical and problem-solving skills 
• experience working with both technical and non-technical stakeholders 
• fluent communication skills in Swedish or Norwegian and English 
• Experience with template management, brand platforms or content production systems is an advantage. 

We would also value experience with areas such as: 

• AI-enabled products, copilots or agents 
• knowledge management 
• digital asset management (DAM) platforms 
• workflow automation 
• content ecosystems 
• governance, data structures and metadata 
  

To succeed in this role 
We think you will enjoy this role if you are: 

Forward-looking – you are curious about what we can improve next 
Comfortable with change – you enjoy exploring new approaches and helping turn them into better ways of working 
Action-oriented – you can move from ideas and decisions to action while keeping quality and the bigger picture in mind 
Analytical – you understand dependencies, consider alternatives and make informed decisions 
Hands-on – you enjoy getting involved and solving problems, not just defining what others should do 
Open and collaborative – you build trust and enjoy working with people who bring different perspectives and expertise 
Driven – you take ownership and help move things forward 
Systems-minded – you naturally see how people, processes, data, tools and technology connect 
A builder – you enjoy creating solutions and capabilities that can grow and create value beyond individual projects 

What we offer 
At If, we believe high expectations should go both ways. You will join an inclusive Nordic working environment with plenty of opportunities to learn, develop and make an impact. 

You will work at the intersection of creativity, technology, brand and AI, with the opportunity to help shape how Creative Studio and the wider organisation work in the future. 

Most importantly, you will have the chance to help build something new: a If Brand System that turns our knowledge and principles into useful tools and experiences, making it easier for people across If to create communication that feels unmistakably like us.

Additional facts and the recruitment process

Position type:This is a permanent position.

Application deadline: Screening and interviewing will start immediately. However, application deadline is October 23, 2026.

To apply for the position: Please attach your CV and fill in the questionnaires

Work location: Bergshamra, Stockholm or Vaekero, Oslo

Travelling: Travel within the Nordic region may occur 

Start: Upon agreement

For more information, please contact Charlotte Strandberg, Head of Creative Studio Prouctions & Operations, mobile: +46709300105