Brand Strategist

Brand Planning & Strategy Specialist (Integration)

Responsibilities:

• Provide ongoing project management and execution support for brand planning and strategic integration initiatives.

• Help define overarching business questions and strategic objectives while identifying key knowledge gaps to address through a comprehensive learning agenda.

• Deliver strategic thinking as questions arise during the integration process, analyzing cross-portfolio implications and opportunities.

• Support Brand Insights on learning agenda deliverables, including contributing to research briefs and testing materials.

• Apply a business lens to research insights, translating raw data into actionable strategic recommendations.

• Partner with the Insights team to craft and package research findings into compelling stories that drive business decisions and influence outcomes.

• Work closely with the Integration Management Office to maintain status updates, manage risks, and track key deliverables.

Skills & Qualifications:

• Proven track record partnering with research teams to execute learning agendas and synthesize complex data into actionable insights and strategy.

• Strong commitment to evidence-based marketing, leveraging data and proof to back up big ideas.

• Natural curiosity with a drive to continuously explore market trends and consumer behavior.

• Adaptable and resilient in a fast-paced, evolving environment.

• Collaborative mindset: confident in sharing strong points of view while actively listening and seeking out alternative perspectives.

• Persistent and patient strategist who balances creative thinking with data-backed validation.

• Exceptional storyteller capable of simplifying complex concepts to persuade key stakeholders and drive action.