Brand Marketing Manager - Remote- NY Preferred

Pride Global

🇺🇸 United States
Remote
Manager or above
6 hours ago

Paid Social
CRM
SEO
SEM
AI
LPN

Pension

6 hours ago

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Title: Brand Marketing Manager
Duration: 12months contract (High chance of extension)
Location: Remote- NY Preferred
Pay range: $95-105/hr on W2
Start Date: ASAP

Key Responsibilities
Channel roadmaps + optimisation
Own the channel roadmap and quarterly optimisation plans across paid social, search, and programmatic:
priorities, sequencing, expected impact.
Set the optimisation agenda: find where performance leaks, size the opportunity, drive the fix to completion.
Translate business objectives into channel targets and guardrails for partners and agencies.

Portfolio management:
Allocate investment across WAB and M4E, balancing always-on and campaign activity against business
priorities.
Maintain one consolidated view of performance, spend, and pacing by product so trade-offs are explicit.
Align channel plans to launch and growth milestones with product marketing leads.

Trafficking, tracking, integrations + audience governance
Own technical integrity: trafficking standards, tracking implementation, pixels/conversions APIs, UTM taxonomy,
naming conventions.
Govern audience strategy: how audiences are defined, built, shared, refreshed, retired. Ensure activation is
correct and compliant.
Own integrations across ad platforms, martech, and CRM so data flows from impression to lead to pipeline.
Define and enforce pre-launch QA so campaigns launch measurable and correctly tagged.

Calendar, timeline + resource management
Build and own the paid media calendar: the single source of truth for what is in market, when, by product and
region.
Manage timelines and resourcing: set lead times, sequence concurrent work, make capacity trade-offs explicit.
Run intake and prioritisation for Integrated Marketing and regional requests, protecting roadmap commitments.
Coordinate regional localisation without breaking measurement consistency or brand standards.

Testing, innovation + vendor management
Own the testing roadmap: prioritise experiments, set success criteria up front, design tests that produce
decisions.
Evaluate and pilot new channels, ad products, formats, and measurement approaches. Build the case to scale
what works.
Manage agency/vendor delivery against the roadmap: briefs, timelines, deliverable quality, SLAs. Scopes and
SOWs are set by the client marketing lead (TBC).
Codify learnings into playbooks, benchmarks, and templates.

Martech + operations
Work end to end with martech and marketing operations: requirements, implementation, QA, adoption.
Identify tooling and data gaps limiting channel performance. Build the business case for investment.
Deliver interim solutions while longer-term infrastructure is built, then automate what works.

Cross-channel alignment
Align paid social with organic social, website, and search: shared audiences, consistent messaging/taxonomy,
coordinated timing, connected performance view.
Partner with content, web, and SEO/SEM counterparts so paid amplifies what works organically, and paid
learnings inform site strategy.
Support the ABM Account Strategy Lead on paid media for ABM: account-list activation and account-level media
against agreed plays.

Reporting + analysis
Own stakeholder reporting: performance vs target, efficiency, pacing, pipeline contribution, on a fixed cadence.
Deliver analysis, not just dashboards: what moved, why, what changes next. Separate creative, audience,
bidding, tracking, and landing-page drivers.
Tailor readouts to Integrated Marketing, regional teams, and leadership based on what each needs to decide.

Minimum Qualifications
8+ years paid media experience with direct channel ownership: accountable for a channel roadmap and its
performance.
Paid social at scale, plus working knowledge of search and programmatic.
Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience
onboarding, campaign QA.
Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple
stakeholder groups.
Designed and run a structured testing roadmap with defined success criteria.
Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.
Managed agency/vendor delivery against a defined roadmap and quality bar.
Strong organisation and written communication: can produce a channel plan, a prioritisation rationale, and a
readout leadership can act on.
Comfortable with ambiguity and rapid change in an organisation building its enterprise GTM infrastructure in real
time.

Preferred Qualifications
Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical
buyers.
Managed a multi-product portfolio and allocated investment across competing priorities.
Integrated paid with organic, website, and search under a shared measurement framework.
Working knowledge of marketing automation and CRM, and how paid media data flows into them.
Established audience governance or taxonomy standards from scratch.
ABM media execution: account-list activation, working alongside an ABM program owner.
Tracked media budgets across multiple regions and currencies.
Operated in large, complex organisations where influence matters more than authority.

Must-Have Skills
1 Paid social at scale, plus working knowledge of search and programmatic.
2 Technical fluency across trafficking, tracking/tagging, pixels/conversions APIs, UTM governance, audience onboarding, campaign QA.
3 Owned a media calendar and managed timelines/resourcing across concurrent workstreams and multiple stakeholder groups.
4 Designed and run a structured testing roadmap with defined success criteria.
5 Hands-on work with martech and marketing operations on integrations, data flow, and system adoption.
6 Managed agency/vendor delivery against a defined roadmap and quality bar.
7 Strong organisation and written communication: can produce a channel plan, a prioritisation rationale, and a readout leadership can act on.
8 Comfortable with ambiguity and rapid change in an organisation building its enterprise GTM infrastructure in real time.

Nice-to-have Skills
1 Enterprise B2B technology marketing: AI, cloud, SaaS, or platform solutions sold to business and technical buyers.
2 Managed a multi-product portfolio and allocated investment across competing priorities.
3 Integrated paid with organic, website, and search under a shared measurement framework.
4 Working knowledge of marketing automation and CRM, and how paid media data flows into them.
5 Established audience governance or taxonomy standards from scratch.
6 ABM media execution: account-list activation, working alongside an ABM program owner.
7 Tracked media budgets across multiple regions and currencies.
8 Operated in large, complex organisations where influence matters more than authority.

Years of overall experience required? 8+ years paid media experience with direct channel ownership:
accountable for a channel roadmap and its performance.

#RTA
#LI-RG2

For workers in the United States, PrideGlobal and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity
PrideGlobal and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment
PrideGlobal and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Only applicable for Kentucky positions: For this type of employment, state law requires a criminal record check as a condition of employment. This applies to direct care staff (Examples: RN, LPN, Nurse Aides, Therapists) referred to Kentucky nursing facilities, assisted living communities, or long-term care facilities, in accordance with KRS 216.793.

Brand Marketing Manager - Remote- NY Preferred · Pride Global

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