Brand Manager Vet/Pet China

Job Description

• Report Business Manager Veterinary B2C China

• Responsible for Veterinary marketing activities in China to support business growth and brand development in China.
• Support Veterinary Business Manager and collaborate with our trading parter in China to achieve annual sales target and deliver our growth plan.
• Drive customer engagement across veterinary practices from industrial activities to key accounts in vets and clinics.
• Lead and manage marketing content creation for brand owned/earned media accounts, product packaging and promotional campaigns in alignment with legal, regulatory compliance and veterinary standards in China.
• Develop local marketing toolkits and collaterals such as leaflet, brochures, posters, educational materials and merchandizes with agencies and work closely with local trading partner, global veterinarians and technical teams to ensure material is correct and compliant.
• Supervise and support customer in developing brand-related content on shopper facing brand portals i.e. brand stores on China E-commerce platforms.
• Manage marketing spend as approved to use in China, and manage budget tracking to update YTD marketing performance and ROIs and YTG plans with brand stakeholders from global. Master brand activity calendar from China, including but not limited to industrial seminars, conferences, trade shows, campaign launches, seasonal initiatives, customer trainings, and new product and launches.
• Liaise with global brand team to execute brand strategies with China local nuances to build brand equity. Work with the category team and brand team from global on research initiatives to better understand shopper insights, monitor trends, and evaluate competitor activity in the Veterinary category.
• Support with NPD and EPD projects – working hand in hand with commercial, sales, technical, regulatory and project management teams to deliver projects on time and in full.
• Champion brand consistency across all internal and external communications.

• Fast-track talent, self-motivated, proactive, passionate, and highly accountable,
• 3-5 years’ experience in marketing management and executions, preferably within veterinary, pet care, animal health, or FMCG sectors.
• Strong understanding of marketing principles and brand building with a proven success in a brand business driving growth in China under global over-arching brand.
• Strong understanding of veterinary/pet healthcare landscape in China.
• Excellent cross-functional communication and coordination skills.
• Experience managing marketing budgets with performance result and ROI efficiency.
• Degree in Marketing, Business, Veterinary Science (with marketing experience), or related field.
• English as working language in reading and written is a must, while English listening and speaking ability as an advantage.
• Proficient in Microsoft PowerPoint, Excel and other business related software.