BRAND MANAGEMENT DIRECTOR

Brand Management Director

The BMD defines the strategic direction and drives the commercial development of a portfolio of brands from international partners, while managing key stakeholder relationships within both the supplier organizations and MXL. The BMD leads a team responsible for planning and executing commercial and marketing strategies, ensuring cross-functional alignment, effective resource allocation, and the achievement of revenue, profitability, and category growth objectives.

Your responsibilities will be:

Brand Strategy:

• Craft comprehensive brand strategies to integrate online, offline, and hybrid sales and marketing channels, ensuring a cohesive customer experience.
• Present insights and strategies to leadership, guiding resource allocation and growth initiatives.
• Study consumer behavior, competitor strategies, and market trends to develop targeted marketing initiatives.
• Recommend innovative marketing tactics to increase brand visibility and customer engagement.
• Develop strategies to penetrate untapped customer segments and expand the brand’s footprint nationwide.

Business Performance and P&L Ownership:

• Align business goals with market & consumer insights to maximize revenue and brands household penetration in the market.
• Manage financial planning, ensuring budgets align with business objectives and reflect realistic revenue projections.
• Monitor inventory metrics to avoid overstock or shortages while maintaining supply chain efficiency.
• Implement data-driven solutions to streamline operations, reduce costs, and improve team productivity.
• Manage the development of marketing campaigns, setting pricing models and promotional offers based on competitive analysis and customer insights working cross-functionally with other specialized areas.
• Oversee distribution strategies to ensure optimal product availability in target markets.
• Develop actionable plans based on market trends, business forecasts, and organizational goals.

Supplier Partnership management:

• Act as a brand ambassador, representing the organization in partnerships and negotiations.
• Facilitate cross-functional meetings to uncover operational challenges.
• Actively participate in creating and implementing resolution plans, fostering a culture of continuous improvement.
• Build and maintain strong relationships with internal teams and external stakeholders to ensure alignment and cooperation.

Qualifications

• BA/BS in Marketing or Business-related field. MA/MS would be an asset.
• Minimum 10 years of experience in marketing, brand, and commercial management in the CPG Industry, holding a directive position with global/international enterprises.
• Experience in negotiating with Marketing, Trade Marketing, Sales, Operations and Finance.
• Experience in business partner management and negotiating with vendors or agencies.
• Strategic vision and long-term planning skills.
• Critical Thinking: possesses the ability to think deeply about complicated topics, evaluate arguments, make logical connections, and solve problems.
• Ability to exchange ideas and information with others both verbally and in writing. This may include public speaking, mediating conflict, negotiation, etc.
• Ability to collaborate and achieve results with a diverse group of colleagues.
• Ability to set goals, create strategies and persuade people to act upon them.
• Create lasting and productive relations inside and outside of the organization.
• Thorough understanding of marketing strategies and practices and brand management.
• Solid knowledge of CatMan, omnichannel advertising, in-store execution, and about the retail environment in the USA.
• Strong analytical and problem-solving capabilities.
• Bilingual proficiency (English & Spanish) & multicultural capabilities.
• Mentorship ability to lead and develop high-performance and high-potential talent.
• Flexibility, adaptability to global cultures environments.

Physical demands:

The team member must regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this Job, the team member is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The team member is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl.

Our work environment:

We work to maintain the best possible environment for our team members where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, plans and culture.

The noise level is usually moderate. Working hours are from 9am to 6pm Monday to Friday.                 

Our benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive healthcare and wellness benefits.
• Retirement savings plan.
• Professional development opportunities.
• A collaborative and innovative work environment.
• Life insurance.
• Paid Holidays.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.