Brand & Growth Manager

Brands that move hearts and drive sales don’t build themselves. That’s where you come in.

Our client is looking for aBrand & Growth Manager who can turn vision into impact. You’ll sit at the intersection of brand strategy, content, and growth crafting a distinctive brand, scaling digital platforms, and driving measurable business results. If you’re execution-driven, data-informed, and passionate about building brands that stick, this role is for you.

Your Mission

Brand Strategy & Positioning

• Translate the brand vision into a clear, differentiated identity.

• Develop and maintain brand voice, tone, and visual direction

• Ensure brand consistency across every touchpoint and campaign

Social Media & Platform Growth

• Optimize and manage all social platforms (Instagram, TikTok, etc.)

• Build content and growth strategies tailored to each platform

• Drive follower growth, engagement, and conversion through creative campaigns

Content Creation & Execution

• Plan and oversee weekly and monthly content calendars

• Create high-performing content: videos, reels, UGC, campaigns

• Collaborate with creators and influencers to amplify reach

• Stay ahead of trends and translate them into brand-relevant content

Performance & Analytics

• Track metrics like engagement, reach, conversions, and CAC signals

• Optimize content based on performance insights

• Run experiments (formats, messaging, hooks) to improve results

Campaigns & Product Launches

• Lead go-to-market execution for new product launches

• Create hype cycles: pre-launch → launch → post-launch momentum

• Execute campaigns that drive both awareness and revenue

Community & Brand Love

• Build and manage an engaged online community

• Drive conversations, DMs, and customer engagement

• Turn customers into passionate brand advocates

Key Requirements

• 3–6 years of experience in brand, social media, or content marketing

• Proven track record of growing a brand or platform with measurable results

• Deep understanding of content that converts (not just looks good)

• Experience in beauty, skincare, or FMCG is a strong plus

• Ability to think strategically and execute quickly

• Expert understanding of Gen Z & Millennial digital behavior

What Success Looks Like (KPIs)

• Consistent growth in social media followers & engagement

• High-performing content that drives conversions and brand love

• Increased traffic and sales driven from digital platforms

• Strong brand consistency and recognition across channels

• Successful product launches with measurable traction.

About Urehgab

Urehgab isn’t your typical recruitment agency, we are growth partners. We work with ambitious teams across Africa to help them hire smarter, scale faster, and build teams that actually deliver results. From executive search to strategic hiring campaigns, we focus on placing talent that drives real impact across sales, marketing, and operations. We don’t just fill roles, we connect people to opportunities that move their careers forward.