
Brand Designer
- AI
- Midjourney
- Photoshop
- Adobe Creative Suite
- Illustrator
- Figma
Role Overview
We are looking for a Brand Designer who can take ownership of our visual communication acrosspackaging, digital platforms, and marketing campaigns.
This role requires a balance ofcreative vision, strong execution, and speed, with the ability to work across bothprint and digital formats. You will play a key role in shaping how our brand shows up across customer touchpoints โ from product packaging to performance creatives.
Key Responsibilities
Design high-quality creatives forsocial media, ads, website, and marketing campaigns
Createinnovative packaging designs that enhance product appeal and shelf presence
Designcatalogs, brochures, and print materials aligned with brand identity
Ensure consistency across all visual communication touchpoints
Manage multiple design requirements with quick turnaround times
Contribute to evolving and strengthening thebrand identity and visual language
Translate marketing and product goals into compelling visual storytelling
Create designs that balanceaesthetics with performance (engagement & conversions)
Explore and integrateAI-powered design tools (e.g., Midjourney, Photoshop AI, RunwayML)
Develop templates, workflows, or assets to improve speed and efficiency
Experiment with new formats and creative approaches
Deliverprint-ready files with correct specifications and color profiles
Coordinate with vendors for packaging and print production when required
Ensure output quality across bothdigital and print formats
Work closely with marketing, product, and content teams
Collaborate with external freelancers or agencies when required
Present design concepts and incorporate feedback effectively
Requirements
2โ4 years of experience in brand/design roles (startup or agency preferred)
Strong portfolio showcasingpackaging, social media creatives, and branding work
Experience working onD2C or consumer brands is highly preferred
Proficiency inAdobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma
Understanding ofsocial media formats, performance creatives, and digital design trends
Basic understanding ofprint production and packaging design
Experience coordinating withvendors for packaging and print execution
Strong typography, layout, and visual storytelling skills
Good understanding ofconsumer psychology and visual communication
Awareness ofmarketing performance metrics (CTR, ROAS, conversions) and how design impacts them
Open to feedback and able to iterate quickly based on inputs
Strong collaboration skills with cross-functional teams
Ability to work in a fast-paced environment and manage multiple projects
High attention to detail and ownership mindset
What Success Looks Like
High-performing creatives that drive engagement and conversions
Strong, consistent, and premium brand identity across all touchpoints
Fast turnaround and ability to handle multiple projects
Effective collaboration with cross-functional teams
Preferred Skills (Good to Have)
Experience withAI design tools and workflows
Exposure topackaging materials and printing processes
Basic motion graphics or video editing skills
Experience inwellness, fitness, or D2C brands
Brand Designer ยท Rasayanam