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Brand Designer

Rasayanam
๐Ÿ‡ฎ๐Ÿ‡ณ India
On-site
5 months ago
  • AI
  • Midjourney
  • Photoshop
  • Adobe Creative Suite
  • Illustrator
  • Figma
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Role Overview

We are looking for a Brand Designer who can take ownership of our visual communication acrosspackaging, digital platforms, and marketing campaigns.

This role requires a balance ofcreative vision, strong execution, and speed, with the ability to work across bothprint and digital formats. You will play a key role in shaping how our brand shows up across customer touchpoints โ€” from product packaging to performance creatives.


Key Responsibilities

  • Design high-quality creatives forsocial media, ads, website, and marketing campaigns

  • Createinnovative packaging designs that enhance product appeal and shelf presence

  • Designcatalogs, brochures, and print materials aligned with brand identity

  • Ensure consistency across all visual communication touchpoints

  • Manage multiple design requirements with quick turnaround times

  • Contribute to evolving and strengthening thebrand identity and visual language

  • Translate marketing and product goals into compelling visual storytelling

  • Create designs that balanceaesthetics with performance (engagement & conversions)

  • Explore and integrateAI-powered design tools (e.g., Midjourney, Photoshop AI, RunwayML)

  • Develop templates, workflows, or assets to improve speed and efficiency

  • Experiment with new formats and creative approaches

  • Deliverprint-ready files with correct specifications and color profiles

  • Coordinate with vendors for packaging and print production when required

  • Ensure output quality across bothdigital and print formats

  • Work closely with marketing, product, and content teams

  • Collaborate with external freelancers or agencies when required

  • Present design concepts and incorporate feedback effectively


Requirements

  • 2โ€“4 years of experience in brand/design roles (startup or agency preferred)

  • Strong portfolio showcasingpackaging, social media creatives, and branding work

  • Experience working onD2C or consumer brands is highly preferred

  • Proficiency inAdobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma

  • Understanding ofsocial media formats, performance creatives, and digital design trends

  • Basic understanding ofprint production and packaging design

  • Experience coordinating withvendors for packaging and print execution

  • Strong typography, layout, and visual storytelling skills

  • Good understanding ofconsumer psychology and visual communication

  • Awareness ofmarketing performance metrics (CTR, ROAS, conversions) and how design impacts them

  • Open to feedback and able to iterate quickly based on inputs

  • Strong collaboration skills with cross-functional teams

  • Ability to work in a fast-paced environment and manage multiple projects

  • High attention to detail and ownership mindset


What Success Looks Like

  • High-performing creatives that drive engagement and conversions

  • Strong, consistent, and premium brand identity across all touchpoints

  • Fast turnaround and ability to handle multiple projects

  • Effective collaboration with cross-functional teams


Preferred Skills (Good to Have)

  • Experience withAI design tools and workflows

  • Exposure topackaging materials and printing processes

  • Basic motion graphics or video editing skills

  • Experience inwellness, fitness, or D2C brands

Brand Designer ยท Rasayanam

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